ITC Hotels announced the addition of ITC Kohenur, in Hyderabad as the 12th hotel to join its luxury hotel portfolio. Envisaged as a tribute to the traditions and distinct character of its locale, ITC Kohenur is a testament to the multifaceted rich heritage of the region. Located in HITEC city, overlooking the picturesque Durgam Cheruvu Lake, the hotel endeavours to create “Rare and Priceless” experiences through its super-premium offerings: 271 high-technology-enabled rooms, suites and service apartments; 6 culinary brands, reflecting ITC’s tradition of culinary excellence; 9 state-of-the-art meeting and convention spaces, Kaya Kalp Spa and other well-being offerings, complemented by the customary warmth of ITC Hotels. The architecture of the hotel mirrors the facets of the feted jewel by bringing to life art, culture, cuisine and heritage of the region in a contemporary milieu, matched by hi-tech accent on services to enhance guest experience. Inspirations range from the striking boulders of Hyderabad, to the famous Bidri work, a showcase of local arts and crafts to presenting the rich culinary legacy of the region. ITC’s indigenous spa brand, Kaya Kalp Spa, finds resonance with an array of signature treatments that underscore a well-being philosophy.