If you are looking to meet and do business with some of the most affluent corporate travel purchasers in India, then exhibiting at MICE Travel Mart and Luxury and Leisure Mart (MTM and LLTM) is a great option for you.
The next MICE Travel Mart and Luxury and Leisure Mart (MTM and LLTM) will take place on 12 January at Le Meridien New Delhi and on June 2023 at ITC Maratha Mumbai. This event focuses exclusively on one-on-one meetings with Corporate Travel purchasers, The country’s premier travel mart is visited by Travel decision-makers from various Corporate Houses, Wedding Planners, and Event Planners who are pre-identified for huge MICE movements and business travel, as well as luxury and leisure travel.
The event creates a platform for you to showcase your products and leverage the prospects in a business-driven ambiance. If you are looking to meet and do business with affluent travel purchasers, then this is the event for you!
To make the most of your time at the event, be sure to come prepared with an understanding of what you want to achieve from each meeting, as well as key information about your company that will help you close deals.
MTM & LLTM is the perfect event for brands positioned in the Business Hotel & MICE segment because it is the only event that has Corporate Travel Decision-makers at its core. We look forward to seeing you there!
Bigger Than You Think: The Global MICE Industry Worth $1.3 Trillion
The MICE Industry is worth $1.3 trillion globally and is expected to grow at a CAGR of 6% to reach $1.8 trillion by 2022. India constitutes a significant part of this industry and is expected to grow at a CAGR of 7% to touch $278 billion by 2022.
This market is bigger than you think and offers immense opportunities for businesses in India!
More and more MICE and corporate buyers are not only buying traditional MICE and Corporate products such as hotels, convention venues, incentive tourism destinations, catering, transportation, etc., but are also searching for leisure, luxury, adventure and tailor-made travel products and services.
To meet the growing demand for Business and Leisure Travel, (Bleisure), MTM and LLTM provide exhibitors with meetings with not only leading corporate MICE and Business purchasers but also Cross-Category Purchasers. This means that Business and MICE corporate heads also purchase luxury and leisure travel products for their big business houses. MTM and LLTM will be able to provide exhibitors with the resources they need to meet this trend.
This market offers immense opportunities for businesses in India! Get to know more about what new trends are there in the meeting and events industry and how to make your business grow.
Why Exhibit?
The country’s premier travel mart is visited by Travel decision-makers from various Corporate Houses, Wedding Planners, and Event Planners who are pre-identified for huge MICE movements and business travel, as well as luxury and leisure travel. This provides you with a great opportunity to showcase your products and leverage the prospects in a business-driven ambience.
What to Expect?
You can expect to have around 60 one one-on-one appointments with corporate buyers at the show. These appointments are exclusive and face to face and they will take place in the unique Reverse MarketPlace meeting room.
The Reverse MarketPlace is a unique set-up for interaction as the Buyers sit for a dedicated two hours while the exhibitors move from table to table meeting their important MICE Buyers.
The first Reverse Market Place Session will cover 2 hours with 30 pre-qualified Corporate Buyers from across India. The second session will take place with a different set of 30 pre-qualified Corporate Buyers from the city it is being held. These sessions will give exhibitors the chance to meet with corporate decision-makers and discuss MICE travel options.
Take advantage of the networking Cocktails and Dinner which provides you with an ideal platform to build relationships and carry out discussions on a friendly note with over 100 corporates, wedding planners and social media influencers after a day full of business meetings.
Attending delegates will also be eligible for business leads for 1 year from MTM & LLTM, as and when generated. The Corporate MICE Help Desk by OptiMICE Events is a commission-free entity.
Get to meet the winners of the MTM Star Awards which were instituted in 2011 to recognize the outstanding change-makers in the field of Corporate MICE & Weddings.
How to Prepare?
These exhibitions focus exclusively on one-on-one meetings with corporate travel purchasers, allowing you to establish important business relationships.
When preparing for your meetings, it is important to keep in mind that the buyers are busy professionals with limited time. Make sure that you are prepared to make the most of your time with them by having a clear understanding of what you want to achieve from the meeting, as well as critical information about your company such as USPs, rates, product/service offerings, etc. at the ready.
Know Your Audience
Before you even start packing your bags for MTM and LLTM, you must take some time to research your target audience. What are their needs and wants? By having a clear understanding of your audience, you’ll be able to tailor your pitch and make an impression.
Who are the decision-makers that will be attending the event?
Scale your corporate MICE and Business travel by tapping into the largest pool of active buyers in the India market. Reach new clients, more RFPs, better deals and critical insights on how corporations around the world do their corporate purchasing.
The business travel market in India is expected to reach $93 billion by 2030, and it’s no wonder that companies are willing to pay up when they get value for money. FCM Travel Solutions’ recent whitepaper on “Business Travel” provides insight into how destinations, hotels and travel agencies around the globe rely heavily upon Indian businesses for their international itineraries.
A profile of some Corporate Companies who you will meet at the event include Reliance Infrastructure, Godrej Industries, Widex India, Philips, DCM Shriram, Jindal Steel & Power, Canara HSBC OBC Life Insurance, Bangur Cement, Shree Cement, Dalmia Cement, Savista Micro Labs, HDFC Life Insurance, Ageas Federal Life Insurance, Larsen & Toubro, Edelweiss Financial Services, Pfizer, Lupin, Glenmark Pharmaceutical, Cushman & Wakefield, Reliance Industries, Godrej Boyce & Manufacturing, HDFC AMC, Reliance Capital, Bajaj Allianz Life Insurance, Lodha Group, HTC Global Services, Randstad India, Poonawalla Fincorp, Relaxo Footwears, L&T Infotech and so on.
What is the profile of the Exhibitors?
For those who are looking to explore the corporate MICE market in India, there’s no better place than MTM and LLTM. The exhibition has been home to many prime airline and tourism partnerships as well as travel product launches in recent years.
This is because the Indian corporate MICE sector is open to new experiences and is constantly exploring new opportunities to travel. The events have had participation from many world-class, international tourism bodies like Atout France, Visit Finland, Destination Canada, Dubai Business Events, Korea Tourism Organization, Visit Finland, Switzerland Tourism, Visit Levi, Oman Tourism, Egypt Tourism and more partnering with the event as well as prestigious product launches like Madame Tussaud and others.
With over 23 exhibitions in the prime business hubs of New Delhi and Mumbai, the MTM has steadily grown to become an industry leader. The event’s impressive list of partnerships including powerful domestic State Tourism Destinations like Gujarat and Bihar Tourism as well as India’s largest travel agencies like SOTC and EbixCash to name just a few – attests not only to the fact that it offers exhibitors an interactive platform for networking but also provides corporate purchasers with access to updated, authentic information and to new markets they may have never seen before!
It’ll be hard not to find what you need whether your interests lie in entertainment, business travel, luxury resort hotels, budget accommodation, convention space and more.
MTM and LLTM has been a vital event for the hospitality businesses looking to expand their Corporate MICE and travel reach. Various luxury and upper up-scale, mid-level and budget hotels have supported the event as partners. Hotels like ITC Hotels, Taj Hotels, Leela Hotels, Marriott Hotels, Accor Hotels, Raddisson Hotels, Ananda in the Himalayas, Raffles Hotels, Fern Hotels, Fortune Hotels and more have showcased at the event time and again.
Make a Plan
Once you know the format of the event, it’s time to start putting together a plan. What do you want to achieve by attending MTM or LLTM? What are your goals? By having a plan, you’ll be able to make the most of your time at the event and come away with strong leads.
Leverage Your Resources
In addition to your own knowledge and expertise, don’t forget to leverage the resources that MTM and LLTM have to offer. From the fixed one to one meetings to the super successful networking lunch, cocktails and dinner schedule, there are plenty of tools at your disposal to help you make the most of your time at the event.
Follow Up
Finally, don’t forget to follow up with all of the new contacts you made at MTM or LLTM. A quick email or phone call can go a long way in cementing a new business relationship.
By following these simple tips, you’re sure to have a successful experience at MTM or LLMT
Take advantage of the networking Cocktails and Dinner
A night of networking cocktails and dinner with 100 corporate purchasers, wedding planners and social media influencers provides the ideal opportunity to build relationships with some of the most important people in your industry.
After a day of business meetings, this event provides a relaxed setting for you to discuss your products and services with potential buyers. It also allows you to exchange ideas with some of the most creative minds in the corporate and wedding industry.
Whether you are looking for new ideas or searching for potential partners, you will also be able to discuss business opportunities and brainstorm new ideas with other professionals. This event is the perfect opportunity to revive your association with the corporate world and network with some of the top decision makers.
So don’t miss out and take advantage of these two dedicated corporate-led MICE exhibitions – the perfect opportunity to unwind and revive your association with the corporate world.
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