Qatar Specialist Programme is using digital technologies to promote knowledge about the country’s tourism.
Qatar is a country that seamlessly blends age-old tradition with modernity. Its rich cultural heritage is firmly rooted in the past while keeping a steady gaze on the future. The juxtaposition of shimmering sands and sparkling ocean waters alongside relics of the past, swanky malls, corporate buildings, and luxury apartments exemplify this balance. Qatar is not only a promising tourist destination but also a hub for business, culture, sports, entertainment and MICE travel.
Qatar Specialist Programme
In recent times, the Qatar government has taken several steps to promote tourism in the country – one of which is an educational programme to raise awareness about the country. Created by Visit Qatar, this programme is redefining partnerships for the travel and tourism industry in the country.
This immersive and engaging online programme is available in 11 languages and offers you the knowledge and the tools that you require to sell Qatar as a leading tourism destination. The programme focuses on various aspects of Qatar’s tourism offering, covering history, heritage, tourist attractions, and experiences.
The Qatar Specialist Programme to upskill showcases everything Qatar has to offer to demonstrate the rich emotional experiences that tourists will have when visiting the nation.
Salient Features of the Programme
The Qatar Specialist Programme is an educational initiative designed by the Qatari government to enhance the knowledge and expertise of travel professionals about Qatar as a destination. The programme is designed to provide participants with a comprehensive understanding of the country’s rich history, culture, and attractions, as well as its rapidly evolving business and tourism landscape.
Participants in the Qatar Specialist Programme gain access to a wealth of resources, including informative e-learning modules, engaging videos, and practical tools to help them better sell and promote Qatar to their clients. Successful completion of the programme also results in a certificate, demonstrating the participant’s commitment to providing exceptional service to their clients.
Benefits of the Specialist Programme
The benefits of the Qatar Specialist Programme are numerous: Firstly, it provides travel professionals with a competitive advantage in the market by giving them the knowledge and skills necessary to promote Qatar effectively. Secondly, the programme helps to build stronger relationships between travel professionals and their clients, by ensuring that they have accurate and up-to-date information about Qatar.
Lastly, by completing the Qatar Specialist Programme, travel professionals gain access to exclusive benefits, including promotional offers and the opportunity to participate in familiarization trips to Qatar. These benefits not only help participants to enhance their knowledge and skills but also to experience Qatar first-hand, thereby allowing them to provide a more authentic and meaningful experience for their clients.
In short, this program will help travel agents increase their sales, access the course content on the go, increase customer satisfaction and offer a wealth of knowledge about the country as a tourism destination free of cost.
Here’s everything you need to know about Qatar as a tourism destination.
What can one teach about Qatar?
Qatar’s diverse destinations are tailored to suit every type of traveller. Whether you’re seeking adventure or relaxation, culture or cuisine, Qatar has it all. Here are some of the top tourist attractions that one can pitch:
Beach holidays: For a blissful beach holiday, visit Sealine Beach in Mesaieed for camel rides and safari tours, or explore the UNESCO-recognized Inland Sea. Watch Hawksbill Sea turtles at Fuwairit Beach, indulge in water sports at Katara Beach, or soak up the sun at Umm Bab Beach and Simaisma Beach.
Thrill-seekers and sports enthusiasts will love Qatar’s endless adventures, including kitesurfing at Fuwairit Beach, exploring the dunes, or taking to the skies in a helicopter or hot air balloon. Join the locals during the annual winter camping season, Al Enna, to get back to nature.
Cities: Discover the vibrant city of Doha, where you can experience the local culture through shopping at Souq Waqif or exploring the museums and art galleries. Indulge in world-class dining at award-winning restaurants such as IDAM and explore the largest retail and entertainment destination in the country, the Mall of Qatar.
Romantic getaways: For a romantic getaway, Qatar offers intimate experiences for couples, such as star-gazing in the desert, enjoying fine dining at Michelin-star restaurants, or spending a day at the luxurious Banana Island Resort.
Spend a romantic evening in Arabian-style tents at the Sealine Regency Beach Camp, gazing at the stars and enjoying the turquoise waters.
Food in Qatar: The food scene in Qatar is a reflection of its multi-cultural heritage, with cuisine inspired by Persian, South Asian, Lebanese, and North African cultures. Satisfy your hunger at street food stalls or indulge in fine dining at restaurants like IDAM and Nobu. Popular local establishments like Kailash Parbat, Al Bisana, and Turkey Central offer budget-friendly options for all.
Qatar as a MICE destination:
Qatar has also established itself as an attractive destination for meetings, incentives, conferences, and exhibitions (MICE). The country’s government policies support businesses, creating a conducive environment for corporate events. The government has also invested in building state-of-the-art venues and facilities to cater to the growing needs of the MICE industry. These venues include the Qatar National Convention Centre (QNCC), the Doha Exhibition and Convention Centre (DECC), and the Education City Convention Centre (ECCC), among others.
Additionally, Qatar is strategically located between Europe and Asia, making it accessible to visitors from both continents. Qatar Airways, the country’s award-winning airline, operates direct flights to over 140 destinations worldwide, making travel to Qatar seamless and convenient. The airline also offers the QMICE program, which provides exclusive discounts and benefits to MICE groups travelling to the country.
Apart from its location and accessibility, Qatar boasts thriving economic sectors such as finance, technology, infrastructure, and retail, making it an ideal destination for businesses seeking investment opportunities. The country’s hospitality sector is also well-developed, with over 181 outstanding accommodation options ranging from luxury hotels to budget-friendly options, ensuring that visitors can find suitable options regardless of their budget.
Holding corporate events in Qatar offers a unique opportunity to leave a lasting impact on stakeholders, including employees, clients, and investors. The country’s modern infrastructure, world-class facilities, and renowned hospitality ensure that visitors have a memorable experience. Additionally, visitors can take advantage of Qatar’s diverse tourism offerings, including cultural experiences, outdoor activities, and leisure options.
In summary, Qatar’s business-friendly policies, state-of-the-art venues, strategic location, and world-class hospitality make it an ideal destination for MICE events. With a commitment to enhancing the meetings industry, Qatar Airways’ QMICE program provides exclusive benefits to MICE groups travelling to the country. Whether you’re looking to hold a business summit or incentive trip, Qatar has everything you need to make your event a success.
Conclusion
In conclusion, it can be said that the Qatar Specialist Programme is a comprehensive educational package that can help travel agents showcase the best that the country has to offer in terms of leisure and business travel.
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