ITC Hotels has announced the elevation of Atul Bhalla as Vice President Operations for ITC Hotels North & West region.
He would play a critical role in driving operational excellence for the fast-paced portfolio of existing lifestyle and luxury mix brands for the division; and continue to lend strategic support in the successful completion of upcoming projects; with an astute focus on asset-right growth strategy for the brand.
As a key member of ITC Hotels’ leadership think tank, Atul Bhalla has nearly completed 3 decades of donning various senior management roles with ITC Hotels.
In the recent leadership announcement, Atul Bhalla will wear the new title of Vice President Operations- North & West, ITC Hotels India; from New Delhi. He is responsible for creating and executing a strategic road map working with the Divisional Chief Executive, General Managers, and functional heads to drive stakeholders’ value (for owned, managed, and franchise properties); and continue to gain brand equity.
Atul Bhalla’s journey with the group started in 1998 at ITC Kakatiya, Hyderabad and since then, he has held various Senior Management positions across various ITC Hotels in Bangalore, Delhi, and Mumbai. But it’s not all work and no play, as Atul Bhalla’s downtime is spent on Golf Courses improving a handicap; or chasing the adventure off-road with his stick shifts.
Some of the noteworthy achievements of his tenure include the successful launch of ITC Royal Bengal, the 14th luxury hotel of ITC in India, and the metamorphosing of the largest complex operation with ITC Sonar. Atul Bhalla also played an integral part in the pre-opening of ITC Grand Chola, Chennai, two of ITC Hotels’ biggest and grandest properties for the group. Latest in the expertise includes successful inception to launch of the newest lifestyle brands Storii & Mementos from the group’s stables.
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