If you’re a bold adventure seeker, now is your time to shine – Red Bull Can You Make It? Applications are officially open for 2024.
Teams will attempt to cross Europe and reach the destination of Berlin in seven days, using only cans of Red Bull as currency and stockpiling amazing experiences along the way. The application period is open and concludes on Sunday, March 31, 2024.
Then less than two months later on May 21, selected teams from almost every continent will depart from one of the five Starting Points in Europe: Amsterdam, Barcelona, Budapest, Copenhagen and Milan. Each team will hand over their cash, credit cards and personal phones, and they’ll have just one week to make it to Berlin!
Throughout the journey, teams will exchange cans of Red Bull for everything they need – food, a place to sleep, transportation to the next location and other adventures that make the experience legendary. If you’re one of those lucky teams, you’ll create your own path by visiting checkpoints in various European cities, where you will be tasked with Checkpoint Challenges for your body and mind, and complete as many Adventure Challenges as you can.
Checkpoint Challenges will take place in several cities across Europe and range from an adventure with a Red Bull athlete or being immersed in a local cultural experience.
Adventure Challenges can be done at any point during the day in any city and focus on creativity and having fun with your teammates and can trades. Scores are based on the Checkpoint Challenges, Adventure Challenges as well as how much you share with the world as you achieve these. The winners of the event will be determined by the amount of points they gather throughout their journey, not who is the first across the finish line.
Are cans of Red Bull as valuable as cash, phones and reservations? You bet they are! In previous editions of Red Bull Can You Make It? teams managed to live the experiences of their dreams, from jumping out of a plane to attending high-profile sporting events, staying at a 5-star hotel and much more!
How do you sign up for the kind of adventure that you and your friends have always dreamed of?
Gather two friends to make a three-person team.
Create a short video explaining why your team should be chosen and submit it on the website no later than March 31, 2024.
Think less is more: A heartfelt message directed to the camera will have more impact than a polished video loaded with edits. Simply share what you think makes your team smart, clever, travel-ready and primed for the adventure of your lives. Are you creative? Do you love life? Can you be true to yourself and laugh about yourself at the same time? These are all traits that could make you the perfect choice to master Europe with nothing more than cans of Red Bull.
Now you get to sit back, relax and wait for the decision of your local judges: A panel of judges will choose the team to represent India. What happens if you’re selected? You and your teammates will then be invited to fly into one of the five European Starting Points to begin an adventure that will take you far from home, but bring you even closer together. (Which starting city will it be? That’s part of the suspense: you won’t find out until shortly before you leave home.) Your chance to be one of those selected teams starts today.
Visit the website for all the details and submit your entry by March 31, 2024.
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