Corona and designer duo Saaksha & Kinni to present their debut swimwear line in India on day 4 of Lakme Fashion Week x FDCI.
Get ready to soak up the sun in style as Corona, the world’s leading beer brand from AB InBev, makes its debut at Lakme Fashion Week X FDCI in partnership with leading luxe-boho designer duo Saaksha & Kinni.
This year’s edition marks a double celebration – the unveiling of Saaksha & Kinni’s first-ever swimwear line and Corona’s historic first-ever fashion showcase with the collection ‘Hana’. The collaboration will marry Corona’s ethos of celebrating simple moments of relaxation whilst reconnecting with nature with Saaksha & Kinni’s signature boho design sensibilities.
Corona’s association with Lakme Fashion Week marks a significant step in the brand’s journey to connect with Indian consumers at a deeper level. The collection ‘Hana’ perfectly embodies the brand’s essence of relaxation, rejuvenation, and connection with nature. This collaboration truly brings alive the lifestyle that Corona stands for, finding synergies in the unique & innovative design aesthetic of Saaksha & Kinni.
Drawing inspiration from Corona’s iconic blue and yellow palette, this resort-wear line perfectly encapsulates the brand’s authentic and carefree essence. The mandala motif, a symbol of nature’s harmony, takes centre stage, showcasing the pinnacle moment of disconnection-the sunset.
“The Lakme Fashion Week has been a platform for showcasing the best in Indian fashion, and this year, with our leading global beer brand Corona, we are excited to be a part of this magic”, said Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India. “Corona has always been synonymous with relaxation, nature, and enjoying the simple moments in life, and this collaboration beautifully captures this essence. We’re excited to be a part of Saaksha & kinni’s journey as they unveil this new collection and bring to life Corona’s unique perspective on fashion”
Embracing the joys of outdoor living, similar to Corona, “Hana” invites you to disconnect from the digital chaos and immerse yourself in nature’s embrace. With a blend of prints and solids adorned with Indian-inspired quilt detailing, each piece mirrors the tranquillity of the ocean, sunset, and lush grasslands. Crafted from luxurious chiffons and silks and complemented by nets, poplins, and denim, the collection seamlessly merges timeless motifs with contemporary silhouettes. Handcrafted with meticulous details like ruching and hand-embroidered mirrors, coins, and threadwork, the collection embodies a harmonious blend of tradition and modern flair
Commenting on the collaboration, Saaksha Bhat of Saaksha & Kinni said, “This season we are thrilled to be collaborating with the global beer brand – Corona, a brand that epitomizes rejuvenation and connection with the outdoors. The synergy between our design and Corona’s ethos creates a seamless fit, particularly well-suited for resort wear. We are eagerly anticipating the debut showcase of our swimwear collection, poised to reignite the desire to reconnect with nature.”
Corona’s presence at Lakme Fashion Week marks a significant step for the brand as it expands its footprint beyond the beverage industry and embraces the world of fashion. This collaboration is sure to set the stage for a summer filled with style, sunshine, and a Corona with a lime.
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