The Audi Group has achieved a solid result in the 2023 fiscal year under challenging economic conditions. Revenue rose by 13.1 per cent to €69.9 billion, the operating profit was €6.3 billion, and the operating margin was 9.0 per cent.
Net cash flow was nearly on par with the previous year at €4.7 billion. With numerous new models, Audi will significantly strengthen and expand its product portfolio in the coming years: The world premiere of the fully electric Audi Q6 e-tron*, the first model on the new Premium Platform Electric (PPE), heralds a series of product launches. More than 20 new models are planned for 2024 and 2025.
“We are positioning ourselves for the future economically, technologically, and strategically, and we are putting our new products on the street one by one,” says Gernot Döllner, CEO of AUDI AG. “The basis is a binding agenda focused on our key areas of activity: financial performance, excellent products, and a flexible and agile corporate structure. In this way, we are accelerating the transformation in a challenging economic environment.”
Deliveries: growth in all core regions
Within the Audi Group, Audi, Bentley, Lamborghini, and Ducati pool their expertise in the Brand Group Progressive**. In fiscal year 2023, the brand group delivered 1,918,912 (2022: 1,638,638) cars and 58,224 (2022: 61,562) motorbikes to customers. With deliveries of 1,895,240 cars, the Audi brand achieved an increase of 17.4 per cent over the previous year due to high demand and the improved supply situation.
Further strong growth in electric vehicles
In 2023, the Audi Group again saw very strong growth in deliveries of fully electric vehicles. The Audi brand delivered 178,429 fully electric models, a significant increase of 51 per cent. These figures highlight the company’s transformation to a provider of fully networked premium electric mobility.
In 2024, Audi is taking the next step toward electric mobility: The Premium Platform Electric (PPE), developed jointly by Audi and Porsche, will provide the technical basis for upcoming technologically advanced, fully electric vehicles. The PPE accommodates a wide range of models in the mid-size and luxury segments.
The new Audi Q6 e-tron* is first in line: It is Audi’s first production model based on the PPE. Representing a new generation of Audi models, the Audi Q6 e-tron* sets new standards in efficiency, range, charging, and design. The E3 1.2 electronic architecture is updatable and upgradable; the operating concept has been completely redesigned. With it, Audi is taking the next steps on the road to the fully connected car. The Audi Q6 e-tron* is also the first fully electric model to be built in Ingolstadt.
Revenue increased further
Audi Group revenue reached €69,865 (2022: 61,753) million in fiscal year 2023. The 13.1 per cent increase over the previous year is due in particular to solid sales performance, high demand, and the more stable supply situation. The fully electric Audi Q4 e-tron* and Audi Q3, Audi Q5, and Audi Q7 series made a particularly significant contribution to this growth.
Solid operating profit, operating margin within the expected corridor
The operating profit of the Audi Group reached €6,280 (2022: 7,550) million, despite negative effects from raw material hedging transactions. While these had a positive effect of €0.8 billion in the previous year, they decreased the operating profit by €-0.9 billion in 2023. The operating margin was within the expected corridor at 9.0 per cent.
Audi is giving its employees a share in the profits in recognition of their efforts during the challenging year of 2023. For a skilled worker at the German plants, for example, the Audi profit share in 2023 amounts to €8,840 (2022: 8,510). Profit sharing is based on a formula set forth in the labour agreement that takes the operating profit into account, among other factors.
Solid financial result, net cash flow remains high
The Audi Group’s financial result was €1,423 (2022: 1,522) million in 2023. Profit after taxes amounted to €6,260 (2022: 7,116) million.
The Audi Group’s net cash flow was €4,740 million, on par with the strong performance in the previous year (4,808 million).
A look at the 2024 fiscal year
“Solid finances create the framework for the coming years in which we will continue to advance our transformation”, says Audi Chief Financial Officer Jürgen Rittersberger. “That is why we have launched our Performance Program 14. It is an effective program to ensure our profitability. In the long term, we want to achieve an operating margin of 14 per cent for the Brand Group Progressive.”
Vorsprung durch Technik is once again moving to the core of the brand. This underscores the company’s leadership in quality and design.
Overall, the conditions remain very challenging in 2024. The macroeconomic situation remains difficult. Audi expects the markets to stay highly competitive. At the same time, it is important to offer a flexible portfolio of drive systems. In order to respond to changes in demand, the company is preparing for the future by producing both electric cars and combustion-engine models.
Assuming slight economic growth and a stable supply chain for parts, the Audi Group expects to generate revenue between €63 billion and €68 billion in the 2024 fiscal year. The operating margin is expected to be between 8 and 10 per cent. In terms of net cash flow, the Audi Group is expecting between €2.5 and €3.5 billion.
Selected Audi Group key figures at a glance
| 2023 | 2022 | |
| Brand group deliveries | 1,918,912 | 1,638,638 |
| Audi brand deliveries | 1,895,240 | 1,614,231 |
| Revenue in EUR million | 69,865 | 61,753 |
| Operating profit in EUR million | 6,280 | 7,550 |
| Operating margin in percent | 9.0 | 12.2 |
| Net cash flow in EUR million | 4,740 | 4,808 |
| Financial result in EUR million | 1,423 | 1,522 |
| Profit after tax in EUR million | 6,260 | 7,116 |
| Operating margin in per cent | 16.3 | 13.5 |
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