Ultima Collection announced the appointment of Petar Krstic as the new Chief Executive Officer and Sven Flory as the new Chief Commercial Officer.
Before taking on the role of CEO at Ultima Collection, Petar Krstic accumulated substantial experience in diverse leadership positions over the past 20 years. He spent the last 6 years with Aman in Africa, Asia, Europe and the US. Most recently he led the opening of the highly anticipated Aman New York. He has also held leadership positions with Rosewood Hotels & Resorts, Relais & Châteaux, and Mandarin Oriental. In-depth knowledge of the world of luxury, coupled with a solid entrepreneurial intuition pushed Petar throughout his career and further solidified his understanding of future trends and requirements in the field of hospitality and travel.
“Ultima Collection answers the needs of today’s affluent traveller, fulfilling the desire for shared experiences with friends and family, for ease and total privacy. We own and operate all of our properties, which gives ustheopportunity to have total control over the quality and guest experience. I look forward to further consolidating this unique positioning and realising our ambitious growth plans together with our incredible team,” says Petar Krstic.
Sven Flory brings a high level of expertise to the role, having held positions as Director of Sales and Marketing, Director of Business Development and Vice President of Sales and Partnerships within renowned luxury hotel establishments over the last 10 years. His journey has led him to prestigious establishments such as The Chedi Andermatt, the Giardino Group and The Bürgenstock Collection.
“Far from mass tourism, Ultima Collection offers unparalleled personalised experiences, combined with a precious balance utter seclusion and shared experiences,” added newly appointed CCO Sven Flory. “Luxury hotels have always been where my passion lies, and thankfully, I’ve had the opportunity, alongside my team, to make my mark in some of the best establishments in Switzerland. I’m delighted to take forward my new mission, which consists of bringing a completely different and exciting luxury hotel format into a new era of hospitality and keeping up with new trends in tourism,” he concluded.
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