Minor Hotels, is set to intensify its presence in the dynamic Indian hospitality market, targeting 50 new openings within the next decade.
The group will focus its strategy on the upper-upscale and luxury hotel segments, where it expects strong interest from owners in its well-established Anantara, Avani, and NH Collection brands.
For Anantara Hotels & Resorts, the group is building on core brand differentiators by targeting opportunities in Ayurvedic wellness retreats, wilderness lodges, and historical palaces. It also
believes Avani Hotels & Resorts is well positioned to fill a significant gap in the lifestyle hotel space across India, while NH Collection Hotels & Resorts will prove attractive for upper-upscale conversion opportunities.
Minor Hotels has also identified strong potential for the upscale NH Hotels & Resorts, particularly in rapidly developing tier-two cities and airport locations.
Eyeing hotel management contracts and with an emphasis on greenfield developments, Minor Hotels will look to identify opportunities in up-and-coming locations, continuing a strategy of destination creation that has been the foundation of the group’s 46-year history.
Amir Golbarg, SVP for Middle East, Africa and India for Minor Hotels, said: “We are bullish on the potential of India, and have already been overwhelmed with owner interest, but are proceeding with a ‘partnerships over properties’ approach. It means we are being very selective in the hotels that we add to our portfolio, with our focus on cultivating meaningful alliances with partners who align with our values and vision. Minor’s strength has always been in our ability to think globally while acting locally, meaning we are well-versed in adapting our standards and operations to suit the unique characteristics of each market we operate in – a trait we believe will give us a strong advantage in India.”
Minor Hotels has been present in the Indian market since 2017 when it launched Oaks Bodhgaya in the northeast Indian state of Bihar. But the group will mark a significant milestone later this year with the opening of Anantara Jaipur Hotel, the debut of its flagship luxury brand in India.
To support this expansion, Minor Hotels has opened a new office in Bengaluru, underscoring its commitment to a long-term presence in the Indian market. The group recently appointed Vijay Krishnan as Vice President of Operations for India, overseeing a growing team on the ground. By establishing a permanent strategic presence in Bengaluru, Minor Hotels has positioned itself at the forefront of emerging opportunities in southern India, anticipating significant growth potential in the region.
Dillip Rajakarier, CEO of Minor Hotels and Group CEO of its parent company Minor International (SET: MINT), said: “We believe in India. We believe in its potential as a world-class inbound destination. And we believe in the enormous opportunities that lie in its surging domestic market. It’s why we have made substantial investments in establishing our operations there and will continue to invest there to realise our growth ambitions. With our extensive experience in managing world-class hotels in emerging destinations, coupled with the strong recognition of our existing hotel brands within the Indian market, we are confident in our ability to play a significant role in India’s ongoing tourism success story.”
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