Minor Hotels has announced the upcoming rebranding of Peace Resort Samui into NH Collection Samui, marking the arrival of NH Collection – an upscale brand synonymous with European refinement – to Thailand.
From 1st January 2025, following a property upgrade, the resort will start operating as NH Collection Samui.
The 122-key property enjoys a prime location directly on Bophut Beach, nestled along the northern shore of Koh Samui at the foot of a lush hill, offering privacy and tranquillity while remaining conveniently close to shopping and entertainment. Originally established in 1977 by the Pupaiboon family, the property has been independently operated ever since, becoming a popular holiday destination for generations of Thais and international guests.
“We are thrilled to partner with the esteemed Pupaiboon family to bring the first NH Collection hotel to Thailand as part of the brand’s expansion outside of Europe and Americas,” said Mark O’Sullivan, Vice President of Operations – Bangkok, Samui, Chiang Mai and Chiang Rai. “Our joint vision for the beloved resort includes potential further development down the line, including stand-alone villas or branded residential units for sale to meet a growing demand for upscale holiday homes and investment properties. I look forward to welcoming guests to this exceptional addition to our collection of resorts in Thailand.”
Samui Airport is approximately 15-20 minutes by car. Nathon Pier, which connects Koh Samui to Bangkok, Phuket, Koh Phangan and other popular destinations, is a 25-minute drive away. NH Collection Samui joins Minor Hotels’ portfolio as the fifth property on the island and over twenty in Thailand.
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