Scent and sound. Two of the most powerful senses are at the core of the new global brand partnership by JW Marriott, and Flamingo Estate.
Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness. Both companies will invite guests to embark on a multifaceted exploration of the senses with an elegant, garden-infused signature scent and a nature-inspired global sound program.
“Together, both the companies are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travellers seeking to elevate their path of well-being,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. “Together we have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.”
Both has carefully crafted an exclusive, co-branded scent: Expansion. The moment they are welcomed in, guests at JW Marriott Mumbai Juhu will be met with a herbaceous and uplifting scent that beckons presence and expansion. The Expansion scent will also be encapsulated in a signature candle that is hand-poured in Los Angeles.
Both companies have developed four exclusive playlists, each meticulously crafted to correspond with the distinct energy of the different times of the day, respectively titled: Aurora, Sun, Dusk, and Moon. These signature playlists have been designed to foster a profound connection to Mother Nature and encourage mindfulness.
The playlists will be incorporated into the global sound strategy which will launch in public spaces at JW Marriott Mumbai Juhu, serving as a soundtrack to welcome guests upon arrival in the lobby and seamlessly integrate into the guest’s stay. Curated playlists will also be accessible on Flamingo Estate’s Spotify channel.
“We both believe in real hospitality, and it’s at the heart of what we do. The rare art of making someone feel loved and cared for,” said Richard Christiansen, Founder, of Flamingo Estate. “This is communicated through all the senses, but especially sound and smell, which is why we are excited to collaborate with JW Marriott.”
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