Sofitel Mumbai BKC has announced the appointment of Tarana Lalchandani as the new Marketing & Communications Manager.
Tarana was most recently Marketing & Communications Manager at Courtyard by Marriott, Mumbai International Airport, where she devised comprehensive marketing strategies in alignment with hotel sales & revenue objectives, engaged in strategic influencer engagement to further awareness about the property, and directed the creation and implementation of a dynamic social media strategy.
Prior to this role, Tarana gained valuable experience as a PR Executive at a well-regarded communications agency, where she managed media relations, influencer marketing, client servicing, and social media strategy for a diverse portfolio of clients. In 2019, she further honed her skills as a Marketing Executive at a luxury lifestyle brand, focusing on social media management, branding, public relations activities, and event coordination.
To her role at Sofitel Mumbai BKC, Tarana brings extensive and valuable experience in the lifestyle and luxury space, as well as creative thinking, and the ability to strategically develop and execute Marketing & Communications strategies for the hotel.
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