TreeHouse Hotels & Resorts has announced the launch of hi-way MOTELS, the latest addition to its brand portfolio encompassing The Luxury Villa Collection, TreeHouse Exotic, TreeHouse, Nest by TreeHouse, and now hi-way MOTELS
The new brand is designed to cater to the burgeoning Indian road travel market.
India boasts the second-largest road network globally, fostering connectivity across the country. This vast network, coupled with a rapidly growing automotive industry, presents a significant opportunity for budget-friendly lodging options.
hi-way MOTELS will offer conveniently located properties along highways and expressways, near smaller towns, or on the bypasses of major cities.
hi-way MOTELS will cater to the evolving needs of travelers by offering EV charging stations, food and beverage options like “hi-way Dhaba” restaurants, and partnered with rental retail outlets, and ATMs of partner banks. Additionally, the brand will provide paid parking, car wash facilities, and flexible banquet spaces for renting.
Ajay Mehtani, Partner, TreeHouse Hotels & Resorts, said “TreeHouse Hotels & Resorts’ decision to enter the motel space is a strategic move that capitalizes on a significant gap in the Indian hospitality sector. hi-way MOTELS by TreeHouse Hotels focus on affordability, convenience, and modern amenities positions it to cater to the growing demand for comfortable and budget-friendly road trip accommodations.”
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