Accor has announced the signing of Novotel Agra Fatehabad Road, marking the debut of the Novotel brand in Agra City
Set to open in 2029, this new address will exemplify Novotel’s commitment to championing balanced living, balancing business and leisure to create a seamless experience for guests visiting the home of the iconic Taj Mahal.
Spanning 13,000 square meters, Novotel Agra Fatehabad Road will offer 275 intuitively designed rooms starting at 28 square meters, offering a comforting and energised atmosphere for families and business travellers alike. Every detail will reflect Novotel’s core values of balance, flexibility, and purposeful living.
The project is spearheaded by Crystal Vista Ventures LLP, under the leadership of Laxman Das Goyal and his family, whose legacy in hospitality includes the renowned Grand Mercure Agra and Crystal Inn Agra. This new venture is poised to strengthen the group’s contribution to Agra’s tourism and hospitality sector even further.
Aniruddh Kumar, Vice President of Development, India & South Asia, Accor, said, “Novotel Agra Fatehabad Road is a significant milestone in our journey to bring balanced living to India’s most dynamic destinations. We are delighted to collaborate again with Goyal family, whose dedication to excellence mirrors Novotel’s vision of creating intuitive, family-friendly, and purpose-driven hospitality experiences. With its rich heritage and robust tourism potential, Agra City presents the perfect setting for this project. Novotel Agra Fatehbad Road exemplifies Accor’s dedication to expanding our footprint in India and delivering world-class hospitality experiences to our guests.”
Laxman Das Goyal, partner of Crystal Vista Ventures LLP, expressing his enthusiasm for the project, stated, “Our partnership with Accor to bring Novotel to Agra reflects our shared commitment to providing world-class hospitality experiences. With Novotel Agra Fatehabad Road, we aspire to create a destination that caters to discerning global travellers while contributing significantly to the city’s thriving tourism industry.”
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