In today’s fast-paced world, celebrities are proving that their talents extend far beyond the spotlight
From cricket icons to Bollywood royalty, they’re making their mark in the world of business, bringing creativity and passion to their entrepreneurial ventures. Whether it’s curating dining experiences, redefining healthy lifestyles, or championing new sports, these stars are stepping into the business arena with the same flair and dedication that has made them famous.
Here are some notable ventures by your favourite celebrities:
Neuma (owned by Karan Johar): The Cinematic Dining Experience
More than just a restaurant, Neuma is a carefully curated cinematic dining experience, a testament to Karan Johar’s refined aesthetic and his deep appreciation for storytelling. Nestled in the historic heart of Colaba, Mumbai, this venture transcends the typical dining establishment.
Johar has meticulously crafted an ambience that seamlessly blends the charm of a heritage building with the sleek sophistication of modern design. Every detail, from the carefully chosen décor to the soft lighting, contributes to an atmosphere that feels both intimate and grand. The menu, a reflection of Johar’s own discerning palate, features dishes that are as visually stunning as they are delicious. Neuma isn’t just about food; it’s about creating an immersive experience, a place where patrons can savour exceptional cuisine while feeling enveloped in the magic of Bollywood royalty.
one8 Commune (owned by Virat Kohli): Where Champion Spirit Meets Global Flavors:
Step into Virat Kohli’s world of refined casual dining, where the energy of the cricket field meets the sophistication of a modern eatery. one8 Commune delivers a diverse array of global flavours, each dish prepared with the same dedication and precision that Kohli brings to his game.
The restaurant’s sleek, contemporary design exudes an air of understated elegance, reflecting Kohli’s own confident and focused demeanour. It’s not just a place to grab a meal; it’s a destination where you can experience a taste of the champion’s lifestyle. Whether you’re a die-hard cricket fan or simply someone who appreciates good food and a stylish ambience, one8 Commune offers a dining experience that’s both memorable and satisfying.
Mercii (co-founded by Arpita Khan Sharma): A Destination of European Elegance:
Bollywood Superstar Salman Khan’s sister, Arpita Khan Sharma’s first venture into the hospitality industry is making quite the noise and rightfully so! Located at 81 Crest, Khar, Mumbai, Mercii offers a premium European fine dining experience, a destination that has been created through the collaboration of Arpita Khan Sharma, Ketul & Gaurav Parikh and Anuj & Vicky Chugh of Richboyz Hospitality and Richboyz Entertainment.
This restaurant offers an exquisite menu of authentic European cuisine, a sophisticated cocktail program, and curated entertainment, all within an ambience that reflects gratitude and warmth. The recently launched restaurant is already emerging as the newest culinary hotspot in the city.
SuperYou (co-founded by Ranveer Singh): High-Energy Fuel for the Modern Go-Getter:
Ranveer Singh is bringing his signature boundless energy to the snacking world with SuperYou, a brand designed to fuel the modern go-getter. This venture, co-founded with Nikunj Biyani of Think9 Consumer Technologies, is all about providing high-quality, protein-packed snacks that don’t compromise flavour. SuperYou’s protein wafer bars come in a range of unique and exciting flavours, including the unexpectedly delicious cheese variant and a new coffee flavour, proving that healthy snacking can be both nutritious and indulgent. It’s the perfect fuel for those who live life with passion and drive, just like Ranveer himself.
The Glenwalk (Brand Ambassador Sanjay Dutt): A Taste of Refined Indulgence:
Sanjay Dutt’s The Glenwalk offers a smooth, sophisticated blend of malt and grain Scotch whiskies, meticulously crafted for those who appreciate the finer things in life. This venture is more than just a liquor brand; it’s a reflection of Dutt’s own journey, a testament to his resilience and his appreciation for the rich, complex flavours of a well-aged Scotch. Imagine unwinding after a long day, savouring the nuanced notes of The Glenwalk, and allowing its warmth to envelop you. It’s a taste of movie-star luxury, a moment of refined indulgence that echoes the depth and character that Dutt has brought to his countless iconic roles.
Twiddles (co-founded by Yuvraj Singh): Redefining Healthy Snacking for All:
Yuvraj Singh is redefining healthy snacking with Twiddles, a brand that proves that nutritious food can also be incredibly delicious. Co-created by Infinity Studios, Twiddles reflects Yuvraj’s commitment to promoting healthier lifestyles, particularly for children. The brand’s range of spreads and bites is carefully crafted to provide essential nutrients while satisfying cravings, making it easy for people of all ages to make healthier choices. It’s a testament to Yuvraj’s dedication to inspiring others to live their best, healthiest lives.
Aquatein (Brand Ambassador and Investor Sunil Shetty): Simplifying Protein Consumption for a Healthy Lifestyle:
Sunil Shetty has thrown his support behind Aquatein, India’s first protein water, a revolutionary product that simplifies protein consumption and makes it accessible to everyone. In today’s fast-paced world, it can be challenging to meet our daily nutritional needs. Aquatein addresses this challenge by providing a convenient and refreshing way to get a protein boost. With a variety of delicious flavours, Aquatein makes it easy to stay hydrated and nourished, whether you’re hitting the gym, running errands, or simply going about your day.
GlobalSports ( Brand Partner-Shashank Khaitan, Brand Ambassador- Karan Johar): Pioneering Pickleball as a Lifestyle:
GlobalSports, a leading sports management firm, is spearheading the growth of pickleball in India, transforming it from a niche sport into a mainstream phenomenon. With Shashank Khaitan as a partner and Karan Johar as the brand ambassador, GlobalSports is leveraging the power of entertainment and influence to promote pickleball as both a competitive sport and a fun, accessible activity for people of all ages. Their vision extends beyond simply organizing tournaments; they’re building a community, fostering a love for the game, and promoting a healthy, active lifestyle.
From fitness to fine dining, this list barely scratches the surface of how celebrities are venturing beyond the screen and into the world of commerce. It seems there’s no limit to their entrepreneurial spirit, and with their star power behind them, they’re sure to keep surprising us with innovative ventures in the years to come.
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