Azerbaijan Tourism Board, in collaboration with BRANDit, held a press conference in Mumbai, India, attended by the top local media representatives.
The event marked a milestone in Azerbaijan-India tourism relations, announcing BRANDit as the new representative office. This appointment highlights the growing interest of Indian travellers in Azerbaijan. During the event, Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, and Lubaina Sheerazi, CEO of BRANDit, shared their insights and future plans for enhancing Azerbaijan’s visibility in the Indian market.
“Tourism relations between Azerbaijan and India are at a historic high, with increasing arrival numbers and many new emerging experiences and tourism opportunities for Indians, including family and solo vacations, destination weddings, Bollywood and Tamil movies shooting. Comparing to the same period last year, the number of Indian tourists visiting Azerbaijan has surpassed a twofold rise (2.6). With appointment of BRANDit as our representative office, we are poised to sustain and elevate this growing trend,” – shared Florian Sengstschmid, CEO of Azerbaijan Tourism Board.
He further announced the successful finalization of a roadshow in three Indian cities — Bangalore, Pune and Kolkata with top Indian travel trade representatives, providing both sides with opportunity to enhance tourism partnerships. Following Mr. Sengstschmid’s remarks, Ms. Lubaina Sheerazi took the stage, expressing her readiness to support the collaboration.
“We’re thrilled to partner with the Azerbaijan Tourism Board as part of BRANDit’s growing portfolio. Our collaboration aims to unveil Azerbaijan’s hidden treasures and connect Indians with its unique experiences and use our expertise in the Indian outbound market, travel trade, and media to capture the growing interest in the destination.” – Lubaina Sheerazi, CEO and Co-founder, BRANDit.
The press conference concluded with an interactive session, where attendees had the opportunity to engage with speakers and learn more about exciting future of tourism relations between Azerbaijan India. Following the agenda, on June 8th, 2024, media and travel trade representatives will gather for a networking event in Mumbai, India.
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