BWH Hotels has announced a strategic move that marks a significant milestone in its journey.
Harnessing the power of Sorrel Hospitality, the master franchisee for the region, BestWestern Hotels is set to expand its footprint in the vibrant South Asian market, with a focused initiative to strengthen the presence of World Hotels in India, Bangladesh, and Sri Lanka.
Enabled by BestWestern Hotels’ landmark acquisition of World Hotels in the year 2019, this strategic move reaffirms the brand’s steadfast commitment to providing luxury accommodation and elevated guest satisfaction across diverse destinations within the South Asian region.
“With a dedicated focus on enhancing the presence of World Hotels in India, Bangladesh, and Sri Lanka, we are committed to elevating the standards of luxury accommodation and guest satisfaction. This move, fueled by the landmark acquisition of World Hotels in 2019, underscores BWH Hotels’ unwavering dedication to delivering exceptional service and creating unparalleled guest experiences throughout the diverse landscapes of South Asia.” said – Larry Cuculic, President and Chief Executive Officer, BWH Hotels.
“I am delighted to announce a strategic leap that signifies a remarkable chapter in our journey. Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market”- Ron Pohl, President of International Operations and of World Hotels.
“We are thrilled to embark on this exciting journey of expansion of World Hotels in India, Bangladesh & Sri Lanka. These countries hold immense potential in the luxury hospitality sector and this strategic move is a testament to our dedication to enhancing the presence of World Hotels in this region.” said Atul Jain, COO- India, Bangladesh & Sri Lanka, BWH Hotels.
The brand embarks on this exciting new chapter, it invites guests, partners, and stakeholders to join in the anticipation of a transformative era in hospitality. With a legacy built on trust, innovation, and a commitment to excellence, BWH Hotels is set to elevate the bar of luxury hospitality and create lasting memories and unforgettable experiences for guests across India, Bangladesh, and Sri Lanka.
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