Clarks Safari enters Ahmedabad by signing a 50 rooms property near Kheda Gujarat.
The brand already has multiple properties spread across the country but Ahmedabad being the business hub and one of the busiest cities of Gujarat, propelled the brand to open doors here.
The newly signed property is centrally located and enjoys good connectivity. It is spread over an area of more than 5 acres, and has all the facilities inside it.
Prakash Bedi, Vice President, of Clarks Safari shares, “We are planning to expand pan India and targeting 60% occupancy in the coming financial year. We believe experience plays an important role in the hospitality industry, and we are designing personalized itineraries for our guests.”
He continues, “We plan to showcase our newly signed property as a major hub for mice and weddings. But all this luxury will not come at the cost of the environment, as a national hospitality player, we have policies in place for responsible tourism. We are going to invest in technology infrastructure and use AI and deep tech for reaching out to the right audience. We want to play a significant role in spreading awareness around India’s diverse wildlife to the world.”
The brand is eyeing getting certified by various international bodies for quality checks and ensuring proper processes are in place. They are planning to hire locally in order to boost the local economy. Also, they will strictly adhere to a zero plastic policy and will be using locally sourced construction materials as far as possible.
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