In a major breakthrough for the hospitality segment following the COVID-19 outbreak, Click Hotels by Suba has successfully added 35 new properties to its portfolio across 22 prime destinations in India which marks the milestone of total of 2000 rooms.
Marking one of the biggest acquisitions in the budget hotel segment, the latest expansion drive is a part of Click Hotels’ acquisition of 1589 Hotels including GenX, RNB, and RNB Select.
Following its acquisition, Click Hotels by Suba has marked its transition to an asset-light business model. The hospitality conglomerate has further forayed into the leisure segment building on its ‘Bed, Breakfast, and Broadband’ and affordable luxury model. The new-age mid-segment hotel chain will now directly manage 50 prime hotel properties across India, UAE, and Nepal.
Click Hotels by Suba has also successfully expanded its footprint with this acquisition across key tourist destinations including Ranthambore National Park, Jim Corbett National Park, and Dalhousie alongside others.
The brand believes in going the extra mile for each of its guests. Hence, in addition to iPads and BYOD (bring your own device) technologies to name a few for easy check-ins, the brand’s online booking system comes equipped with artificial intelligence and other avant-garde technological enhancements. The brand also harnesses the power of data and analytics, which forms the base of its key decision-making. And, these tech-driven hospitality services will continue to be implemented across every new property.
Suba Group of Hotels
Speaking on the development, Mansur Mehta, Managing Director of Suba Group of Hotels said, “At Suba, we are on a mission to acquaint hotels across the country with ultramodern hospitality services. Our latest acquisition drive is in line with this vision. The majority of our acquired properties cater to the leisure segment and perfectly complement our existing portfolio of business hotels. We have also worked towards the diversity of destinations and included prime holidaymaking spots to delight Indian vacationers. A new Loyalty Program for our brand patrons, called ‘Click Smiles’, is now live as well and will further add to our core value proposition.”
The journey of the Suba Group of Hotels began with the vision of hospitality by its founder, Abu Baker Mehta, and steady fast efforts of the Group MD, Mansur Mehta from 1996 onwards, have led to a rapid growth trajectory of the hotel chain. Suba Group of Hotels diversified into two brands, namely Suba Hotels (a 3- and 4-star hotel group) and Click Hotels (a new-age budget hotel group), in 2015. To date, both brands have established a strong presence across India and UAE, with 15 hotels and 720 rooms across 11 destinations.
The SOP followed by the Group will be implemented across all of the new hotels in a span of 12 months. It will ensure that the service quality remains uniform irrespective of a hotel’s location. The existing properties will also convert to Click Hotels during this period.
Nandivardhan Jain, CEO of NOESIS Capital Advisors who acted as an exclusive transaction advisor said “The opportunity to acquire 1589 Hotels attracted the Suba Group of Hotels due to their presence in the leisure destination. This transaction is a reflection of great Indian entrepreneurialism creating a sustainable and conversion-friendly hotel management platform that aims at suiting independent hotel owners and domestic travellers requirements. The acquisition of this portfolio enables Click Hotels by Suba to fast-track its growth across South Asia.”
By 2023, Click Hotels by Suba envisions crossing 3,000 rooms and strengthening its presence on the national level.
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