Cox & Kings is expanding its presence across India with the launch of 10 new franchise locations in key cities
This expansion is part of a broader strategy to cater to the rising demand for outbound, domestic, and inbound travel. The new locations will provide travellers with personalized planning, expert consultation, and seamless booking services, all backed by advanced technology.
With growing interest from entrepreneurs and travel enthusiasts, Cox & Kings plans to establish 300 franchises, preferred agents, and holiday clubs across India and globally over the next two years. The company aims to create a robust ecosystem that blends technology with customer-centric travel solutions, offering significant opportunities for investors in the sector.
Speaking about the expansion, Karan Agarwal, Director of Cox & Kings, said: “As travel continues to evolve, we recognize the need for a perfect blend of technology and human connection. While AI-powered itinerary planning helps us create seamless, personalized journeys, an on-ground presence enhances trust and engagement with travellers. Our expansion into new cities reflects our commitment to providing world-class services, ensuring our franchise partners stay ahead in a competitive market while offering exceptional experiences to modern travellers.”
Under the ownership of Wilson & Hughes Ltd., Cox & Kings is focusing on innovation and digital transformation to enhance the travel experience. Franchise partners will have access to AI-powered booking and itinerary-building systems, allowing them to deliver customized travel plans with efficiency and precision. Additionally, every franchise will feature trained travel experts who provide in-person consultation, ensuring a seamless and trusted customer experience. The integration of these digital tools with a strong offline presence positions Cox & Kings as a leader in the evolving travel industry.
The expansion comes at a time when India’s travel industry is experiencing significant growth. According to industry reports, India’s outbound travel market is projected to exceed 50 million travellers by 2030, with rising demand for destinations such as Europe, Australia, New Zealand, the USA, Canada, and Japan. Domestic travel is also surging, particularly in cities like Bengaluru, Chennai, and Mumbai, driven by increased disposable income and a growing appetite for leisure travel. Meanwhile, inbound tourism is expected to grow at a 7.2% CAGR, fueled by interest in cultural, spiritual, and adventure tourism.
Following its acquisition by Wilson & Hughes Ltd. in 2024, Cox & Kings has embarked on a new chapter, leveraging its rich legacy while embracing modern travel solutions. The acquisition included only the brand, with no assets or liabilities from previous ownership, ensuring a fresh start focused on innovation, quality service, and customer satisfaction.
The rebranded Cox & Kings has already attracted renewed interest from past partners and associates, many of whom are eager to reconnect with the brand. Given the growing demand, Wilson & Hughes anticipates the addition of 10-20 more franchise locations across India and globally in the near future.
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