The state beckons travellers from every nook and cranny paving the way to a surge in tourism. Madhya Pradesh Tourism Board is now gearing up for an even more ambitious target in 2025. The state unveils a comprehensive plan focusing on cruise tourism, safe tourism destinations for women, wellness and medical tourism, textile tourism, rural tourism and niche to boost tourism further and establish Madhya Pradesh as a global destination.

Principal Secretary Tourism, Culture and Religious Trusts & Endowments Department and Managing Director Madhya Pradesh Tourism Board Shri Sheo Shekhar Shukla said, “Madhya Pradesh is an ideal location for film shoots. The state’s transparent filming process, government support, and attractive incentives encourage filmmakers to return for future projects. The state gained significant cinematic recognition as a captivating backdrop for several major film projects, including Stree 2 and Laapataa Ladies, which showcased the state’s diverse landscapes and its growing appeal to filmmakers.”

Key Highlights of Madhya Pradesh’s Tourism Plans in the year 2025

Madhya Pradesh is set to launch India’s first inter-state cruise route connecting Meghnath Ghat (Kukshi) and Sakarja in Madhya Pradesh with Hafeshwar and Mokhadi in Gujarat. The 120 km long route promises a thrilling adventure amidst tranquil and scenic beauty. A state-of-the-art solar-powered cruise terminal is being constructed in Sakarja offering outstanding connectivity with major cities.

Unique colors will be seen in the new TVC

As ‘Moh Liya Re’ starring Pankaj Tripathi captured nationwide attention in 2024, another TVC featuring international Sitar adroit Anoushka Shankar is in the pipeline to enhance international appeal. Additionally, a comprehensive Destination Handbook is being curated to showcase the state’s captivating attractions. To stay ahead of the curve, Madhya Pradesh embraces technology by creating 360-degree VR videos, audiobooks, and digital tours to engage a wider audience.

The Madhya Pradesh Tourism Board will host seasonal Influencer Meets in 2025 to showcase offbeat destinations & create unique travel stories leveraging OTT and digital platforms. Besides Gandhisagar, Chanderi and Kuno, plans are underway to launch new tourist destinations. As a comprehensive destination promotion program, diverse destination promotional events like year-round tent cities with cultural and adventure activities at Mandu, Orchha, Tamia and others will be implemented.

Efforts in enhancing connectivity, gaining new UNESCO tag

Madhya Pradesh has achieved a significant milestone in heritage preservation. Furthermore, the state is actively pursuing UNESCO Intangible Cultural Heritage status for the Bhagoria dance, Gond painting, and Narmada Parikrama.

Plans are underway to expand PM Shri Paryatan Vayu Seva with new routes in 2025 by connecting Satna from Bhopal, Jabalpur, and Khajuraho. Bhopal is set to receive a new, world-class convention center worth ₹100 crore is planned near Minto Hall. Orchha’s heritage is a priority and the state is committed to preserving Orchha’s historical significance while promoting tourism. The central government has allocated ₹100 crore to support sustainable development in the region.

Under Rural Tourism Mission 350 homestays will be operational

350 homestays will be operational under the rural tourism project in 2025, and seven centers will be established under the Responsible Souvenir Initiative. The Clean Destination project will be implemented in five Bandhavgarh villages. Narmada tourism will be expanded through development work in 40 villages and the establishment of 17 homestays. Tourist Facilitation Centers will be launched in six key locations. 

New craft villages & Adventure Tourism initiatives to boost tourism & Economy

In partnership with the Ministry of Textiles, the state plans to expand textile tourism initiatives to Maheshwar, Unchehra, and Bherugarh. These villages will showcase traditional weaving and connect visitors with skilled artisans, solidifying Madhya Pradesh’s position as a leading destination for textile tourism.

Madhya Pradesh has also established itself as a strong attraction for adventure lovers. In the fourth edition of the Skydiving Festival this year, more than 600 participants are expected to participate till Feb 2025. Apart from developing Ujjain as a skydiving destination, other aero-sport activities like hot air ballooning and paramotoring will also be included at the same location.

2024: A Year of Triumphs for Madhya Pradesh Tourism

In 2024, Madhya Pradesh emerged as a shining star in Indian tourism. The state achieved international acclaim including the largest Hindustani classical music ensemble of 546-artist at the 100th Tansen Samaroh, Gita Mahotsav in Bhopal, Damru performance consisting of 1500 players in Ujjain and Kathak performance of 1484 dancers at Khajuraho Dance Festival which not only showcased the state’s artistic prowess but also set new Guinness World Records.

Madhya Pradesh’s cultural significance gained further recognition with the addition of six new sites to India’s tentative UNESCO World Heritage list. Notably, Orchha, a historical gem, was nominated for the prestigious permanent list. Another pioneering step in promoting textile tourism with India’s first ‘Craft Handloom Tourism Villages’ in Pranpur.

Furthermore, the inauguration of ‘Amaltas,’ the state’s first women-run hotel, promoted gender inclusivity and provided employment opportunities for women in the hospitality sector. The state’s commitment to sustainable tourism received a significant boost with the inauguration of the Sarsi Island Resort. Taking a significant step towards providing convenient transportation for tourists, India’s first intrastate air service PM Shri Paryatan Vayu Seva was launched in the state.

Through the Safe Tourism project, a significant impact was made by sensitizing 25,000 individuals to tourism-related opportunities. Skill training for more than 8,100 women and self-defence training for more than 36,000 women have empowered them for employment. Over half of these trained individuals have already secured jobs and activities like tourist handling and caretaking training and employer sensitization is undergoing to create more employment opportunities.

Under the Responsible Tourism Mission 312 homestays registered so far. The development of Gandhisagar tent city, Chanderi eco retreat as year-round tent city with cultural programs to promote new and offbeat destinations of the state was another achievement. The culmination of these efforts was evident in the prestigious Travel and Tourism Conclave, where Madhya Pradesh was honoured with the esteemed ‘Best Tourism State of the Year’ award.

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This makes Air India the first to offer in-flight Wi-Fi internet connectivity on flights within India, enabling travellers – flying for leisure or business – to stay connected to the internet during their flights, and to enjoy browsing, accessing social media, catching up on work, or texting friends and family.

“Connectivity is now an integral part of modern travel. For some, it is about the convenience and comfort of real-time sharing, while for others, it is about greater productivity and efficiency. Whatever be one’s purpose, we are confident that our guests will appreciate having the option of connecting to the web and enjoy the new Air India experience on board these aircraft,” said Rajesh Dogra, Chief Customer Experience Officer, Air India.

Accessible on Wi-Fi-enabled devices such as laptops, tablets, and smartphones with iOS or Android operating systems, the in-flight Wi-Fi will also allow guests to connect multiple devices simultaneously when above 10,000 feet*. 

The deployment of Wi-Fi on domestic routes follows an ongoing pilot programme on international services operated by the Airbus A350, select Airbus A321 neo and Boeing B787-9 aircraft serving international destinations including New York, London, Paris and Singapore.  As with the domestic offer, Wi-Fi is complimentary for an introductory period.  Air India will progressively roll out the service on other aircraft in its fleet over time. 

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This enchanting resort is surrounded by sprawling coffee plantations and fruit orchards, offering travelers an idyllic escape that harmonizes modern comforts with the unspoiled beauty and cultural charm of Coorg. Nestled amidst the verdant hills, Sterling Brookstone Coorg caters to those seeking relaxation, adventure, and unique cultural experiences. Whether it’s unwinding in a tranquil setting, exploring the lush surroundings, or immersing oneself in the vibrant traditions of Coorg, this peaceful haven promises a perfect blend of nature, luxury, and local heritage.

Conveniently located near Madikeri, a hub of scenic landscapes and rich heritage, the resort provides easy access to iconic attractions such as breathtaking waterfalls, lush coffee plantations, and panoramic viewpoints. With a pleasant climate throughout the year, sprawling greenery, and stunning vistas of the pristine Ghats, Sterling Brookstone Coorg sets the stage for an invigorating getaway. Whether exploring mesmerizing trails or savouring soulful creations by the Chef, every moment at this resort promises to be enriching.

The resort features villa and cottage-style accommodations that offer stunning views, seamlessly blending modern amenities with the serenity of nature. Guests can enjoy an array of facilities, including a swimming pool, banquet hall, and an upcoming spa, making it an ideal destination for a well-rounded holiday. Dining at the in-house restaurant, Planter’s Kitchen, is a culinary journey, with authentic Kodagu cuisine complemented by a variety of regional and international dishes.

“Sterling Brookstone Coorg is designed to offer a truly immersive experience in one of India’s most picturesque destinations. It is a sought-after getaway for holidaymakers, blending heritage, culture, natural splendor, adventure, wildlife, and a perfect year-round climate. Our aim is to provide guests with not just a stay but an opportunity to connect with this vibrant ecosystem that rejuvenates the body and soul, heightening all five senses,” said Vikram Lalvani, MD & CEO, Sterling Holiday Resorts.

Beyond the resort, Sterling Brookstone Coorg serves as a base for exploring Coorg’s rich heritage and natural wonders. Guests can visit Abbey Falls to witness the majestic cascades nestled amidst coffee plantations or explore Madikeri Fort, which offers a glimpse into history and stunning panoramic views. At Raja’s Seat, travelers can relax in tranquil gardens and enjoy breathtaking sunsets over the valleys. Wildlife enthusiasts can visit Dubare Elephant Camp for memorable interactions with elephants, while those seeking spiritual serenity can find it at the Namdroling Buddhist Monastery, also known as the Golden Temple, with its vibrant Tibetan architecture and peaceful ambiance.

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Known for her innovative approach and deep  understanding of marketing trends, Ishika brings valuable expertise and fresh ideas to elevate the  resort’s marketing initiatives. 

Ishika’s journey in marketing has been impressive, underpinned by strong academic credentials. Holding  both undergraduate and postgraduate degrees in marketing, she has shown a committed dedication to  mastering her field. Her career began at Hyatt, where she worked as a Marketing Executive. During her  tenure, Ishika excelled in designing and executing marketing strategies that boosted the brand’s visibility  and enhanced customer engagement. 

In her previous role, Ishika led influencer marketing campaigns, developed creative content strategies,  drove social media growth, and built strong relationships with stakeholders. Her ability to identify  market trends and craft targeted campaigns has earned her a reputation as a results-driven professional. 

Now at The Westin Pushkar Resort & Spa, Ishika will focus on curating impactful marketing campaigns,  strengthening the brand’s digital presence, and exploring innovative ways to engage with guests and  partners. Her appointment aligns with the resort’s vision of offering unparalleled luxury experiences  while maintaining a strong connection with its audience.

Commenting on her new role, Ishika shared, “I am honoured to join The Westin Pushkar Resort & Spa, a  brand synonymous with luxury and exceptional guest experiences. My goal is to leverage my marketing  expertise to create compelling campaigns that not only enhance the resort’s visibility but also resonate  

deeply with our guests. I look forward to contributing to the resort’s continued success and working with  a talented team that shares a passion for excellence.” 

With her keen attention to detail and passion for delivering impactful results, Ishika Khandelwal is poised  to make significant contributions to the resort’s marketing efforts. Her appointment marks an exciting  new chapter for The Westin Pushkar Resort & Spa as it continues to position itself as a premier  destination for travelers seeking luxury and relaxation.

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This brownfield project will be branded as Gateway.

Speaking on the occasion, Suma Venkatesh, Executive Vice President – Real Estate and Development, IHCL states, “Gwalior, with its rich heritage and growing infrastructure, is emerging as a key destination in central India. This signing reflects our strategy of expanding in key cultural and economic centres across the country. We are delighted to partner with Imperial Hospitality for this project.”

Set across an expansive 30.8-acre, the 186-key Gateway Gwalior will feature an array of dining options including an all-day diner, specialty restaurants, and a bar. Guests can enjoy state-of-the-art amenities such as a gym, two swimming pools, a spa, and an associated golf course. With expansive banqueting facilities including two outdoor spaces accommodating up to 10,000 guests and two indoor halls with a total area of 1,100 square meters, the resort will cater to social and corporate events.

Rohit Wadhwa and Anshuman Mishra, Directors, Imperial Hospitality said, “We are delighted to partner with IHCL to bring the Gateway brand to Gwalior. This collaboration will set a new benchmark for hospitality in the region, creating a destination for weddings, events, and extended stays.”

Steeped in history and renowned for its vivid culture and architectural marvels, Gwalior is known as the UNESCO ‘City of Music’ and is also one of the cities in the Smart Cities Mission.

With the addition of this hotel, IHCL will have 15 hotels in Madhya Pradesh including 6 under development.

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Vikas, who has been an integral part of the resort’s team for the past six years, and has played a significant role in driving the sales function and contributing to the resort’s growing reputation as a leading destination in South India for Weddings and Corporate Events.

With over a decade of experience in the hospitality industry, Vikas’s journey is one of resilience, adaptability, and unwavering passion. His rise to leadership is a testament to his talent, hard work, and ability to thrive in a competitive environment.

In his new role as Director of Sales and Marketing, Vikas will oversee all aspects of sales, marketing, and brand management. He will focus on expanding the resort’s reach, strengthening its market presence, and enhancing its reputation as a world-class destination.

“I am excited to take on this new challenge and look forward to further elevating the Sheraton Grand Chennai Resort & Spa brand,” said Vikas Kumar Chona. “My vision for Sheraton Grand Chennai Resort & Spa in 2025 is to redefine guest experiences through personalized services, strategic marketing, and exclusive collaborations.

I aim to drive sales and revenue growth by introducing bespoke offerings, including destination weddings and corporate retreats that cater to our guests’ unique needs. Sustainability will remain at the core of our initiatives, appealing to eco-conscious travelers and reinforcing our commitment to responsible hospitality. By focusing on innovation, service excellence, and environmental stewardship, I aspire to position Sheraton Grand Chennai Resort & Spa as a leader in hospitality while achieving remarkable growth.”

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This hotel will be managed by Sarovar Hotels under Louvre Hotels Royal Tulip brand.

Royal Tulip Kathmandu is set to redefine the hospitality landscape in Kathmandu. Strategically located on Ring Road, just 3.5 km from Tribhuvan International Airport, the hotel will feature a remarkable 304 rooms, making it the largest hotel in Nepal by room count. Designed with both business and leisure travelers in mind, the hotel will offer premium accommodations with modern amenities, ensuring comfort and convenience for every guest.

Ajay K. Bakaya, Chairman, Sarovar Hotels & Director, Louvre Hotels India, shared: “We are excited to partner with The Massif Hotel to bring the Royal Tulip brand to Kathmandu. This signing marks a significant step in expanding our presence in Nepal. With the largest hotel in the city and the biggest MICE facility, Royal Tulip Kathmandu will cater to the growing demand for luxury accommodations and world-class event spaces, positioning it as a premier destination for both business and leisure travelers.”

Rajendra Shakya, Chairman, The Massif Hotel, added: “We are thrilled to collaborate with Sarovar Hotels to introduce the Royal Tulip brand to Nepal. With its prime location, expansive facilities, and sophisticated design, the hotel will offer the largest room inventory and the most comprehensive MICE offerings in Kathmandu. This partnership will set new standards for luxury, hospitality, and event services in Nepal.”

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The funds will fuel Guestara’s mission to develop cutting-edge AI-driven solutions that streamline operations, boost guest satisfaction, and uncover new revenue opportunities for hotels worldwide.

Founded by CEO Akshay Dekate and three other co-founders, Kajal Makhija, Neelaksh Gupta, and Rajat Maheshwari, Guestara offers an AI-enabled guest management platform that centralizes and automates key hospitality functions. Akshay himself has spent over a decade in hospitality innovation. It’s solutions span Unified Inbox, Contactless Mobile Check-In, Omnichannel Guest Engagement, Personalized Upselling, and Smart Checkout—all designed to integrate seamlessly with leading Property Management Systems (PMS). By transforming guest management into a centralized, intelligent workflow, it empowers hotels, resorts, and vacation rentals to focus on what matters most: delivering memorable guest experiences.

“Hospitality is more than a service—it’s an experience,” said Akshay. “Guestara harnesses AI to help hotels elevate that experience, boosting operational efficiency and enhancing guest loyalty. Our goal is to onboard 2 million rooms globally and transform the sector into a data-driven, people-focused industry.”

Guestara has already onboarded hotels and short-term rentals as beta clients, with 2000+ rooms collectively, including 3 global hotel chains, reporting a 20% increase in operational efficiency, a 35% rise in guest satisfaction, and a 57% boost in incremental revenue. By providing real-time insights and eliminating many of the manual tasks that burden staff, it’s platform frees hoteliers to build deeper guest relationships.

“We see Guestara as a game-changer,” said Sanjay. “Their AI-first approach brings immediate benefits—both economic and experiential—to our industry. We’re thrilled to support them as they redefine hospitality for the modern era.”

With this infusion of capital, Guestara will accelerate product development and expand its reach, targeting a diverse range of hotel partners—from boutique independents to multinational chains. By doing so, the company aims to set a new standard in guest management, blending technol

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A seasoned hospitality professional with over 24 years of experience with prominent brands, Vinay is a customer-centric, team-oriented leader dedicated to optimizing resources for maximum efficiency and outstanding results.

With his all-round experience in Pre-Openings Hotel and Resort, Food & Beverage, Sales & Marketing, Finance planning, Training & Development, Room Division and Heart of the House he has been able to excel the best results for Group and Employers. Under his supervision as an Area General Manager at Punjab Regenta Hotels has achieve all revenue and operational parameter Have Managed to Make Regenta and Royal Orchid Hotels, Punjab, Haryana, Himachal and Chandigarh Presence felt in the market with his team effort.

In his new role, Vinay Chaturvedi will oversee the strategic operations of hotels across Punjab, ensuring alignment with the brand standards of Royal Orchid and Regenta Hotels while fulfilling the expectations of employees, guests, and owners. Additionally, he will play a key role in driving the expansion and development of Royal Orchid and Regenta Hotels in the region.

While Vinay’s job keeps him busy he finds escape over some constructive time for his family, friends over Bollywood movie.

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Singh brings a wealth of expertise with 16 years of experience across the Food & Beverage and Wildlife segments. 

His illustrious career includes leadership roles at renowned brands such as the Clarks Group of Hotels, The Lalit Suri Hospitality Group, Brij Hotel Jawai, and Aramness Gir National Park, showcasing his diverse skillset and dedication.

With a deep understanding of the hospitality industry, Singh has honed his skills in creating innovative solutions and fostering team excellence. His commitment to quality and service defines his professional journey.

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