Hilton has announced the signing of a strategic licensing agreement (SLA) with NILE Hospitality to open 75 Hampton by Hilton hotels in India, joining more than 3,000 hotels trading under the brand worldwide
The news is another demonstration of Hilton’s commitment to growth in the country following an earlier agreement in 2024 to bring 150 Spark by Hilton hotels to India with Olive by Embassy.
“This marks our mid-market moment in India, as significant macroeconomic growth, a rapidly rising middle class and the vast infrastructure development fuel demand for our brands and drive strong trading performance in the country. This agreement marks yet another important milestone as Hilton accelerates its growth in India and unlocks a new chapter of expansion in Asia Pacific,” said Alan Watts, President, Asia Pacific, Hilton.
Under the agreement with NILE Hospitality, the first Hampton by Hilton Hotels will debut across Gujarat, Rajasthan, Punjab and Bihar. Hampton by Hilton sits in the upper-midscale segment, which expands the company’s existing midscale category in the country following the growth of upscale brand Hilton Garden Inn and the upcoming premium economy brand, Spark by Hilton.
“Hampton by Hilton is a customer favorite around the world, and this agreement demonstrates the immense value of the brand to guests and owners”, said Kevin Jacobs, Chief Financial Officer & President, Global Development, Hilton. “Our owners consistently tell us that they value the efficient design and consistent service approach, which drives premium performance and scale. It is the right time for this brand to grow at scale in India, where we see significant opportunities to serve a growing population that has begun to travel domestically before venturing overseas.”
Hampton by Hilton Hotels is the company’s largest brand by number of hotels and serves value-conscious and quality driven travelers with its friendly and caring signature hospitality, known as ‘Hamptonality’. The brand’s complimentary hot breakfast, open concept lobby, and fresh, contemporary design make it a popular choice for guests in more than 40 countries and territories across the globe. Hampton by Hilton offers a compelling development model and the brand has been ranked the number one lodging franchise for the past 16 years by Entrepreneur® magazine.
Vikram Singh Chauhan, founder and CEO, NILE Hospitality, said, “With this landmark signing, we are delighted to join hands with Hilton, bringing this celebrated brand to the region. This partnership represents an extraordinary opportunity for NILE to tap into the immense potential of the country’s growing middle-income segment. It is indeed an exciting collaboration, as it provides an opportunity to redefine the midscale accommodation segment and deliver high-quality service and operations that both Hilton and NILE are renowned for. By aligning with the country’s unprecedented development and domestic travel momentum, we hope to offer our guests the comfort of a consistent network and brand promise in emerging markets and key destinations.”
Hampton by Hilton has been adapted to the Asia Pacific market and has grown rapidly in China for over a decade. Recent openings include Hampton by Hilton Jinan Jili Road, Hampton by Hilton Tangshan Tanghai Road and Hampton Shenyang Zhonghua Road.
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