Indian Hotels Company (IHCL) has announced a strategic alliance with the Tree of Life Resorts & Hotels, offering IHCL’s marketing and distribution network to its portfolio of 14 resorts across the country.
Speaking on the occasion, Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company Limited said, “With the rising trend of experiential travel, Tree of Life Resorts & Hotels offers our discerning guests unique travel experiences in offbeat destinations including in tier II and II cities. This partnership is in line with our vision to expand our brandscape to newer formats which cater to the ever-evolving travel needs.”
Tree of Life, launched in 2009 operates boutique hotels in 14 destinations including Mussoorie, Dared, Naggar, Udaipurwati, Kumaon, Binsar among others. Located outside city centres, the resorts are an escape into luxury and exclusivity with a chance to immerse in nature and local culture.
Harshavardhan Neotia, Chairman, Ambuja Neotia Group, said, “We are pleased to grow our partnership with IHCL and leverage their vast marketing and distribution network to draw domestic and inbound travellers to these destinations. Tree of Life Resorts & Hotels addresses the niche trend of experiential stays which is a fast-emerging travel trend”.
He added, “Given India’s evolving tourism landscape, the target is to achieve 100 properties by 2030 under the umbrella of Tree of Life.”
The Tree of Life Resorts & Hotels will be available for room bookings on IHCL’s distribution network starting March 1, 2024.
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