Marriott International marks a record year of growth in South Asia, with 28 signed deals, adding over 4,600 ROOMS to its portfolio.
This strategic expansion of Marriott International across South Asia is focused on growing the presence of Marriott International’s diverse portfolio of Luxury, Premium, and Select brands.
Marriott International, Inc. reaffirmed its long-term commitment to South Asia with 28 signed deals over the previous year and the start of 2024 to date, adding over 4,600 rooms to its development pipeline. This underscores the company’s growth in the region, where it currently has a diverse portfolio of 160 operating properties across 17 distinct brands. In 2024, the company anticipates opening 14 hotels, following the brand debut of Moxy in South Asia in early January 2024.
“Marriot International’s strategic expansion in South Asia solidifies our commitment to accentuate the strong growth within the region’s travel and tourism sector,” stated Rajeev Menon, President, Asia Pacific excluding China, Marriot International. “Our diverse brand portfolio, Bonvoy – an award-winning travel program and strong distribution platforms position us well to create experiences and benefits for our guests and stakeholders in the region.”
“Our focus remains on capitalizing on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region. By debuting the company’s portfolio of brands into new markets, we offer best-in-class experiences to meet the demands of today’s travellers,” emphasized Kiran Andicot, Regional Vice President of Development, South Asia, Marriot International.”
Tapping into evolving guest demands for high-quality service and immersive guest experiences, 77 per cent of the rooms signed in 2023 are within the Luxury and Premium portfolio, compared to 48 per cent in 2022. Enhancing its luxury portfolio in leisure destinations, it also plans to debut the iconic Ritz-Carlton brand with The Ritz-Carlton, Amila Hills in Shimla, anticipated to open in May 2029.
In addition, the brand rooted in holistic well-being, is anticipated to debut in Bangladesh with the JW Marriott Hotel Dhaka, while India plans to expand its luxury footprint with the JW Marriott Surat Resort and Spa and the JW Marriott Sohna Resort and Spa in Delhi NCR.
With six new additions to the signed pipeline for Premium brands the company’s flagship brand, is expected to debut in emerging destinations.
Westin Hotels & Resorts will augment the wellness portfolio with the anticipated addition of the Westin Hyderabad Resort and the Westin Coorg Resort and Spa. Le Meridien Hotels & Resorts is expected to expand its footprint in North India with the Le Méridien Jalandhar.
Marriott International is also slated to expand its portfolio of Select brands across the region, where there is strong demand for stylish, smart and affordable hospitality. Courtyard by Marriott and Fairfield by Marriott represents approximately 45 per cent of the properties expected to open within the next four years, across India.
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