According to most studies, Google and friends and families are the first sources we turn to for travel tips – and here is what a search on popular capitals in Europe unearthed.
Google remains an influential data source available when it comes to influencing our travel. By analyzing how we use Google and what we search for, Humbo, a travel platform, has managed to map out which European capitals we are most interested in visiting.
Humbo did this by analyzing user data focusing on global search volumes on the Google search engine. By analyzing search terms such as “where to stay in..” and “what to do in…” etc. They have been able to create an index that shows which capitals in Europe and the world show the most interest in visiting.
Humbo is a platform that wants to inspire great travel. You can create your own bucket lists and get a beautiful map of all the places you visited. The team made this research to better understand what people are looking for and to be able to make an even better user experience.
The research is done on search terms that indicate an interest in discovering the city, this selection has been important to remove news-related behaviors such as the high interest in Kyiv, which unfortunately has little value for the tourism industry.
In this way, the company wants to encourage cities that are doing an outstanding job of attracting visitors and at the same time create a perfect bucket list for those who want to tour Europe and discover the best capitals Europe has to offer.
To create this list, the research company has used various tools that are commonly used to analyze the search behavior of the Google search engine, these tools are often used by digital marketers to understand their market and for work on search engine optimization.
Here are the 16 most popular capitals in Europe
London
We are not surprised that London takes the win as the most popular capital of Europe. London is also the city within the list where most people are looking for “things to do- searches”.
Paris
Paris has definitely earned this silver medal.
Amsterdam
The research shows that Amsterdam is the third most popular capital if you ask Google. One thing that might affect the positive result for the capital of the Netherlands is the fact that the movie named Amsterdam was launched in 2022. But never the less, Amsterdam is an amazing city and one of the most popular destinations in Europe.
Rome
Congratulations Rome to land fourth place on this list.
Berlin
The capital of Germany is a city that is full of contrasts and has worked hard to be the fifth most popular capital in Europe.
Lisbon
On position six we find the capital of Portugal, Lisbon.
Dublin
The capital of Ireland, Dublin is in seventh place.
Prague
The capital of the Czech Republic is of course to be found in the top 10, more exactly in the 8th place.
Madrid
Madrid is the only city we found that was beaten by another city in the same country. We are of course talking about Barcelona. In fact, if we were to add the Catalan capital Barcelona to the list, Spain would have ended up as the fourth most popular city on this list.
Athens
Athen is the last capital to reach the top ten.
Budapest
The capital of Hungary is a beautiful city well worth a visit, and according to the research, the interest in visiting Budapest is huge.
Copenhagen
Copenhagen is often called the capital of Scandinavia, that is something we can confirm in the research as well. 12th position in Europe and the first Scandinavian capital to reach the list.
Vienna
The researchers believe that if they would have added some more culture-related and pastry search queries to their research Vienna might have won!
Brussels
As the seat of the EU, Brussels is known as the “capital of Europe. But in this list, Brussels is found in position 14.
Stockholm
We congratulate Stockholm on the 15th place on this list.
Reykjavik
Last, in the top 16 capitals of Europe we find the capital of Iceland. Reykjavik is a city that is full of natural wonders and Scandinavian charm.
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