Tamara Leisure Experiences has announced the grand opening of Lilac Hotels in Kumbakonam, Tamil Nadu, as part of its strategic expansion into pilgrimage destinations.
This latest addition enriches Tamara’s portfolio of properties in South India, marking its third property in the state. Known for its 188 temples, Kumbakonam offers a serene and culturally rich setting for guests.
The inauguration ceremony featured a ceremonial lamp-lighting by Shruti Shibulal, CEO and Director of Tamara Leisure Experiences, followed by a brand presentation by the Hotel Manager V. Unnikrishnan. This launch underscores Tamara’s commitment to providing affordable yet exceptional hospitality experiences.
On the occasion of the launch, Shruti Shibulal, CEO of Tamara Leisure Experiences said, “As a group, we have remained highly optimistic about the travel market in India. We have especially invested in consistently developing new properties across the South. We are presently committed to growing our presence in key pilgrimage towns. Lilac Hotels, the mid-segment brand of properties in our portfolio, are well suited to serve travelling families and large groups visiting these religious and historic sites. It is, therefore, a pleasure to unveil Lilac Hotels Kumbakonam as the most recent addition to this ongoing expansion. It is Tamara Leisure Experience’s third property in Tamil Nadu and ninth property in India.”.
Located in the heart of Kumbakonam, the hotel is conveniently situated just 1 km from the railway station and within proximity to renowned temples such as Navagraha Temple, Kalgarudan Temple, and Kasi Vishwanatha Temple.
Tamara Leisure Experiences takes pride in its predominantly local workforce, fostering strong community relationships and stimulating the local economy. This ensures guests enjoy a warm, authentic experience, truly savouring the cultural nuances of their stay.
The opening of Lilac Hotels in Kumbakonam is a significant milestone for Tamara Leisure Experiences, marking the 4th Lilac property in South India. This launch underscores the company’s commitment to delivering exceptional hospitality in key spiritual and cultural destinations across the country.
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