Ras Al Khaimah Tourism Development Authority (RAKTDA) has strengthened its commitment to the Indian market by appointing BRANDit as its official PR agency in India
This strategic partnership aims to amplify Ras Al Khaimah’s appeal as a leading travel destination, catering to the growing number of Indian travellers seeking unique experiences in the Middle East.
BRANDit will lead the PR mandate to position Ras Al Khaimah as a must-visit destination, highlighting its diverse offerings, including pristine beaches, awe-inspiring mountains, luxurious resorts and rich cultural heritage. By leveraging its expertise in travel representation, BRANDit will develop targeted campaigns, engage with key media and collaborate with travel trade stakeholders to build a stronger presence for Ras Al Khaimah in the Indian market.
Renowned for its stunning natural beauty, adventure tourism, and commitment to sustainable practices, Ras Al Khaimah is fast becoming a preferred destination for Indian families, couples, adventure enthusiasts, MICE, and weddings. With its close proximity and seamless connectivity, the emirate offers Indian travellers a diverse array of experiences, from relaxation and luxury to outdoor adventures and cultural immersion.
India remains a key source market for Ras Al Khaimah, contributing significantly to the emirate’s visitor numbers. BRANDit will focus on creating awareness of Ras Al Khaimah’s unique appeal through impactful storytelling, media engagement, influencer collaborations and familiarization trips.
Ras Al Khaimah has also emerged as a sought-after destination for destination weddings, MICE events and milestone celebrations, thanks to its world-class venues and seamless hospitality offerings. The collaboration with BRANDit will aim to tap into these growing segments and further enhance the emirate’s reputation as a versatile and dynamic destination.
Read more: News
