Reinforcing this belief, ITC Hotels announced the expansion of its cuisine offerings with the launch of ‘Biryani & Pulao Collection’. United in its Diversity, Biryani and Pulao have permeated every region with their universal appeal.

The Biryani & Pulao collection embodies the dining legacy and finest cuisine offerings from ITC Hotels. Authentic recipes served at select banquets, these preparations have been a favourite of many for decades. Curated with great thought, the ‘Biryani & Pulao Collection’, brings forward ten gems from heritage kitchens of India.

Fine aromas, distinct taste, textures and simplicity that takes you back to tradition. Carefully prepared and perfected over the years by renowned master chefs of ITC Hotels, the ‘Biryani & Pulao Collection’ can now be savoured by all.

Anil Chadha, COO-ITC Hotels says, “The Biryani & Pulao Collection is a strong reminder of our culture. At ITC Hotels we make significant investment in cuisine research. The richness of India’s ingredients, the backstory of each preparation and the passion of our team to make this story be heard louder, encouraged us to create this collection and bring the aromas closer home.”

He went on to say, “This collection covers biryani and pulao from all four regions-north, south, east and west. Crafted with the utmost care and hygiene to ensure your well-being and a safe dining experience, the ‘Biryani and Pulao Collection by ITC Hotels’ is an ode to the legendary dishes, crafted by the Master Chefs of ITC Hotels for diners to enjoy.”

The Biryani & Pulao Collection is available on prominent food aggregator’s platform, Zomato, Swiggy & EazyDiner.  In addition, the collection can be ordered via the ITC F&B App and Takeaway option.

All deliveries will be enabled via ITC Hotels’ in-house car fleet with the ‘SAFE Car Promise’.The special take-out counter at each ITC Hotel has also been enhanced with hand sanitizers and thermometers to corroborate the health parameters of local food delivery partners.

ITC Hotels has also enabled ‘no contact’ deliveries on all pre-paid orders and has implemented stringent measures and protocols, including mandatory temperature checks for all Chefs and Food & Beverage associates as part of its safe ‘WeAssure’ programme.

 A lot of thought has been put in the packaging after study of factors such as temperature, distance travelled, mode of transport, consumption techniques, re-heating norms and more. The food is packed in environment friendly corrugated paper boxes. Easy to have on the go or order in for a celebration or get together.

 Enhanced focus on quality, standardisation of ingredients and production processes across ITC Hotels ensures a uniform culinary experience irrespective of the hotel location.

ITC Hotels would commence The Biryani & Pulao Collection venture with 6 cities and 10 Hotels which include – ITC Sonar and ITC Royal Bengal (Kolkata), ITC Maurya (New Delhi), WelcomHotel Sheraton New Delhi, ITC Maratha (Mumbai), ITC Grand Central (Mumbai), ITC Kohenur (Hyderabad), ITC Kakatiya (Hyderabad). ITC Gardenia (Bengaluru), ITC Windsor (Bengaluru), ITC Grand Chola (Chennai).

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In order to provide guests with the flexibility of enjoying their stay and indulging in services as per their individual preferences, ITC Hotels has launched the versatile ‘100% Back’ offer which will provide consumers the required flexibility by giving them hotel credits that can be utilized against services as per their choice, during the course of their stay on this package.

The ‘100% Back’ offer allows guests to book at any of the participating ITC Hotels and Welcomhotel, and receive the full amount as hotel credits that can be instantly redeemed towards exquisite experiences including delectable Food & Beverage, relaxing spa treatments & more.

Guests can enjoy a scrumptious meal at any of our highly acclaimed speciality restaurants like Bukhara, Dum Pukht, Ottimo, or pamper themselves with a signature treatment at the Kaya Kalp spa, indulge in luscious beverages at the bar or enjoy a rejuvenating session at the salon, using the hotel credits.

Anil Chadha, COO, ITC Hotels said, “At ITC Hotels, we are committed to delivering world class experiences guided by our ‘Responsible Luxury’ ethos. Catering to the growing sentiment around ‘getting away’ many people are looking for safe ways to restore some semblance of normal life.”

He went onto say, “Activities that were postponed due to the lockdown are now being revived. There is an urge to reconnect with our loved ones. Re-unions and smaller family get-togethers are being planned post lockdown.”

Chadha pointed out, “At ITC Hotels we understand how special these moments are. Helping our guests make memorable experiences, we have launched the ‘100% Back’ offer which gives guests hotel credits that are easy to redeem across gourmet dining, rejuvenating spa services and more. At a time when vacations seem like an indulgence, such attractive staycation packages literally double your joy”.

The offer is available across 15+ ITC Hotels and Welcomhotels at over 10 destinations including ITC Grand Goa, ITC Rajputana, ITC Mughal, Welcomhotel Amritsar and ITC Royal Bengal, and is valid till 31st March 2021.

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