The announcement comes as FLT revealed its FY25 profit guidance at its Annual General Meeting. FCM Travel, celebrating its twentieth birthday this year, generated 31 per cent of FLT’s fiscal year 2024 TTV, compared to circa 20 per cent in FY19 – with new business wins and the onboarding of key multinational customers being a main driver.

The top industries travelled for FCM Travel for FY24 were Manufacturing, Technology, Government, Finance and Banking, and Education.

“As the alternative in business travel, FCM prides itself on being the most adaptable, responsive, and innovative travel management company in the market – we have made huge strides over the last two decades to set ourselves apart in the industry,” said Sunny Sodhi, Managing Director of FCM Travel Asia.

“What we’ve seen in recent times is that corporate travel is anything but discretionary, it’s very much seen as a necessity for businesses to survive and thrive, while also being a key facet to winning new business, retaining staff, and growing.

“Our continued investment in our talented teams, services, and technology has only amplified our mission to offer travel buyers the capability, visibility, and flexibility to manage their business travel in the way they want – and ensure travellers are cared for along every step of their journey. 

“We proudly remain a people-led company and our dynamic technology, including FCM Platform, is changing the game for business travel professionals through personalisation, optimisation, and a consistent, unified user experience. 

“A prime example of this is the recent launch of our global corporate-specific AI Centre of Excellence that’s revolutionising customer service, empowering our agents through smart automation, and is a key driver as we remain on track to deliver our Productive Operations project,” he added.

Bertrand Saillet said the breadth of offerings under the FCM Travel umbrella, namely its Meetings and Events (M&E) and Consulting arms, delivered a complete suite to customers.

“FCM Consulting provides our clients with a full-service strategic intelligence, market insights, and data analysis to enhance and optimise business travel programmes, while our M&E business has repositioned to become a worldwide leader in its sector,” he said.

“We’ve also supported strong developments in strategic sustainability through the efforts of our global sustainability lead from ground-breaking efforts in airline sustainability benchmarking workshops powered by our CAPA partnership, to innovative industry educational engagements.

“We’re energised by the progress we’ve made in the Grow to Win space – and will continue to make – in productive operations in Flight Centre Travel Group’s journey to becoming a two per cent margin business,” he added.

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Have you ever thought about what if building structures could have life and their personality? Trust me, you are not imagining – it’s the truth, and if you want a pinch to believe it, come to India.

Take Mumbai’s Cybertecture Egg – it’s not your breakfast but a futuristic marvel. Bangalore’s Infosys Pyramid channels high-tech elegance, while Hyderabad’s Fish Building swims against all architectural norms. Feeling adventurous? Rajasthan’s Chand Baori is waiting with thousands of steps – just to keep you fit!

India’s architectural landscape is a blend of ancient tradition and modern innovation, with structures that capture the imagination. From temples to corporate offices, these uniquely shaped buildings tell stories of creativity, culture, and craftsmanship.

The Fish Building, Hyderabad

The unofficially named ‘Fish Building’ serves as a regional office for India’s National Fisheries Development Board near Hyderabad. This four-story structure, inaugurated in April 2012, draws inspiration from Frank Gehry’s famous ‘Fish’ sculpture in Barcelona, completed in 1992.

Embracing mimetic architecture, the building cleverly integrates fish-like elements, with the left pectoral fin functioning as shade over the entrance staircase and circular windows representing eyes. Despite Hyderabad’s inland location, the city was chosen as the headquarters for India’s fisheries department due to Telangana’s vast river catchment areas from the Godavari and Krishna rivers.

The building is covered in shiny stainless steel and stands on blue supports, glowing with blue and purple lights at night. This lighting effect makes it look like a giant fish swimming through the city. Its unique and creative design has made it a favourite landmark among locals, who love its special place in Hyderabad’s architecture.

Matrimandir, Auroville, Tamil Nadu

In January 1970, the Mother of the Sri Aurobindo Ashram, Mirra Alfassa asked French architect Roger Anger to design the Matrimandir, the spiritual centre of Auroville, known as the “Soul of the City.” Built over 37 years, this one-of-a-kind structure features a large, golden geodesic dome surrounded by twelve petal-shaped meditation rooms.

The dome, covered in golden discs that reflect sunlight, glows beautifully, making it a striking landmark in the peaceful area of Auroville. Inside, the Matrimandir houses the Inner Chamber, a quiet meditation hall with the world’s largest optically-perfect glass globe which creates a calming and otherworldly atmosphere. The four main pillars of the structure, each facing a compass direction, are dedicated to the four Divine Mother Aspects—Mahakali, Maheshwari, Mahalakshmi, and Mahasaraswati.

Around the dome, each petal-shaped meditation room symbolizes one of the Mother’s twelve Virtues, such as Sincerity, Humility, and Peace. The Matrimandir’s design harmoniously blends spiritual depth with architectural brilliance, making it an unforgettable symbol of Auroville.

The Floating Taj Lake Palace, Udaipur

The Taj Lake Palace in Udaipur is a stunning white marble palace that appears to float on the serene waters of Lake Pichola, making it one of the most unique sights in India.

Constructed from Rajnagar marble transported over 50 miles by bullock carts, the Taj Lake Palace combines Mewar and Rajput architectural styles with subtle Mughal influences, featuring domes and turrets. During the 1857 Sepoy Mutiny, Maharana Swaroop Singh sheltered fleeing Europeans, protecting the island by destroying all nearby boats to ensure safety.

Built in 1746 by Maharana Jagat Singh II as a royal retreat, the palace creates a dreamlike scene, especially during sunrise and sunset when it shines softly against the lake. The palace is accessible only by boat, which adds to its secluded and magical feel.

The Zig-zag Chand Baori Stepwell, Rajasthan

Chand Baori, located in the village of Abhaneri in Rajasthan, is one of India’s most impressive step-wells and a unique architectural wonder.

Built in the 8th and 9th centuries by King Chanda of the Nikumbha dynasty, it was designed to store water in Rajasthan’s hot, dry climate.

The stepwell has over 3,500 narrow steps arranged in a striking, symmetrical pattern across 13 levels, reaching nearly 100 feet down. This amazing design shows the creativity and skill of ancient Indian builders. Beyond being a water reservoir, Chand Baori served as a cool gathering spot for locals.

It’s also famous as a filming location for movies like Paheli and Bhool Bhulaiyaa, which added to its charm and popularity. Today, Chand Baori attracts visitors from around the world who are fascinated by its beauty, its history, and the glimpse it offers into India’s cultural heritage.

Infosys Pyramid, Bangalore

The Infosys Pyramid Building in Bangalore is a remarkable specimen of modern architecture and a key feature of the company’s visionary campus in Electronics City.

The idea for this iconic structure was born when Infosys CEO N. Narayan Murthy reached out to senior architect Naresh Venkataraman with a unique brief: “The capital assets of my business go home to sleep. Create an environment that will interest them and keep them comfortable at work.” Inspired by the Louvre Pyramid, the building’s glass facade not only lends a futuristic look but also maximises natural light, creating an open, bright, and energy-efficient workspace.

The pyramid’s design is both practical and symbolic, embodying Infosys’s commitment to sustainability and employee well-being. Inside, it houses state-of-the-art training rooms, conference halls, and collaborative spaces, fostering a culture of teamwork and learning.

These unusually shaped buildings reflect the country’s rich diversity in architecture, blending modern innovation with cultural heritage. They not only captivate with their unique designs but also showcase the nation’s evolving architectural identity, making them landmarks of inspiration and creativity across the world.

The Cybertecture Egg in Mumbai (under construction)

The Cybertecture Egg in Mumbai is a striking example of modern, eco-friendly architecture. Shaped like a giant egg, this building stands out for its bold design and commitment to sustainability and joins stunning architectural marvels in india.

Created by architect James Law, its oval shape helps capture natural light and reduces energy use, setting a high standard for green building practices.

The structure is equipped with solar panels, water recycling systems, and smart technology to minimize its environmental impact. Its special exterior coating keeps the building cooler, reducing the need for air conditioning in Mumbai’s warm climate. Inside, features like air quality monitors and ergonomic spaces create a comfortable and productive work environment.

Now an icon on Mumbai’s skyline, the Cybertecture Egg shows how architecture can be both artistic and practical, blending creativity with sustainable living. It reflects India’s vision for a modern, environmentally conscious future in urban spaces.

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As the New Year approaches, many of us look for fresh places to start the year with excitement and a sense of discovery. Rather than crowded city celebrations, why not explore India’s lesser-known destinations that offer peace, beauty, and unique cultural experiences?

From relaxing beaches and mystical forests to heritage sites and quiet hill stations, these hidden gems provide the perfect escape to welcome the New Year in style. Whether you’re after adventure, tranquillity, or a blend of both, these offbeat locations offer an unforgettable start to the year.

So, pack your bags and get ready to explore nine extraordinary destinations across India. The blend of natural beauty, tradition, and peaceful vibes creates the perfect setting for a fresh, memorable beginning.

VARKALA, KERALA

Varkala in Kerala is an ideal destination for a peaceful yet vibrant New Year celebration by the sea. Known for its stunning cliff-side views overlooking the Arabian Sea, Varkala offers a unique beach experience, perfect for those looking to escape the usual New Year crowds.

The main attraction, Varkala Beach, is surrounded by red laterite cliffs dotted with cafes and shops, offering visitors a great mix of relaxation and local culture. Activities like paragliding, surfing, and beachside yoga give travellers a chance to unwind and enjoy the scenic coastline.

You can also visit the nearby Papanasam Beach, believed to have sacred waters, and the ancient Janardhana Swamy Temple, a spiritual retreat over 2,000 years old. As the sun sets, beach cafes come alive with music, fresh seafood, and local delicacies, creating a cosy and lively atmosphere. Varkala is a wonderful place to celebrate the New Year with nature, culture, and tranquillity.

HOW TO REACH:

• By Air: The nearest airport is Trivandrum International Airport (IATA: TRV), approximately 45 km from Varkala. From the airport, you can hire a taxi or take a bus to reach Varkala.
• By Train: Varkala has its own railway station, Varkala Sivagiri Railway Station, located about 3 km from the main beach area. It is a major stop for express and passenger trains running along the Thiruvananthapuram-Kasaragod route.
• By Road: Varkala is easily accessible by road from various cities in Kerala and neighbouring states. The town is connected to the national highway network, and one can drive or take inter-state buses to reach here.

CHOPTA, UTTRAKHAND

Chopta in Uttarakhand is an incredible destination for a New Year celebration surrounded by snow-capped mountains and untouched natural beauty. Known as the “Mini Switzerland of India,” Chopta offers breathtaking views of the Himalayan peaks, including Trishul, Nanda Devi, and Chaukhamba in Uttrakhand.

For adventure seekers, the trek to Tungnath, the world’s highest Shiva temple, is a highlight. From there, a short but rewarding hike leads to Chandrashila Peak, offering panoramic views, especially beautiful during sunrise. Chopta’s natural charm makes it perfect for camping, with tents, bonfires, and stargazing opportunities that create a peaceful yet magical atmosphere.

For wildlife enthusiasts, Chopta’s rich biodiversity offers a chance to spot rare Himalayan species like the Monal pheasant, Himalayan tahr, and Musk deer. The quiet, snow-dusted forests and meadows are ideal for those looking to escape the crowds and embrace a serene New Year. With fresh mountain air, scenic hikes, and snuggly camp nights, Chopta is a hidden gem for an unforgettable start to the year.

HOW TO REACH:

• By Air: The nearest airport to Chopta is Jolly Grant Airport in Dehradun, about 221 km away. From the airport, you can hire a taxi or take a bus to reach Rudraprayag or directly to Chopta.
• By Train: The closest railway station is Haridwar, around 200 km from Chopta. Rishikesh Railway Station is also nearby at about 175 km. From either station, you can take a taxi or a bus to reach Chopta, passing through Rudraprayag and Ukhimath.
• By Road: Chopta is well-connected by road from major Uttarakhand towns like Rishikesh, Haridwar, and Dehradun. You can drive or take a bus to Rudraprayag or Ukhimath, from where local transport is available to reach Chopta.

UNAKOTI, TRIPURA

Unakoti in Tripura is an extraordinary destination for a New Year celebration with a mix of history, spirituality, and nature. Famous for its massive rock carvings, this ancient archaeological site, dating back to the 7th – 9th centuries, offers a unique experience for history and art lovers.

Unakoti, meaning “one less than a crore” (10 million) is connected with a belief that 99,99,999 deities were sculpted here overnight. The highlight is the imposing 30-foot “Unakotishwara Kal Bhairav” carving of Lord Shiva, alongside intricate depictions of other Hindu deities like Durga and Ganesha, making it a sacred place for locals and a marvel for art lovers.

For New Year’s, visitors can explore these incredible carvings, take nature walks in the lush surroundings, and enjoy peaceful moments by the waterfalls nearby. The nearest town to Unakoti is Kailashahar, and the site is accessible by road from Agartala, Tripura’s capital, which is about 180 km away. This offbeat destination is perfect for those seeking a quiet and culturally rich start to the year, away from crowded celebrations.

HOW TO REACH:

• By Air: The nearest major airport is Maharaja Bir Bikram Airport in Agartala, approximately 178 km from Unakoti. From Agartala, you can hire a taxi or take a bus to reach Unakoti.
• By Train: The closest railway stations are Kumarghat and Dharmanagar. Kumarghat is about 20 km from Unakoti, and Dharmanagar is approximately 47 km away. From these stations, taxis and buses are available to reach Unakoti.
• By Road: Unakoti is well-connected by road. Regular bus services operate from Agartala to Kailashahar, the district headquarters, which is about 10 km from Unakoti. From Kailashahar, local transport options like taxis or auto-rickshaws can be used to reach the site.

DARINGBADI, ODISHA

Daringbadi, the “Kashmir of Odisha,” is the perfect spot for a unique New Year celebration, offering cool weather, scenic views, and even occasional snowfall! This charming hill station, perched at 3,000 feet, is known for its lush pine forests, coffee gardens, and high-quality organic turmeric with a G.I. tag.

Visitors can explore the stunning Midubanda and Ludu Waterfalls, ideal for nature walks and peaceful moments. Adventure seekers can head to Belghar Nature Camp for paragliding, while wildlife enthusiasts can spot diverse flora and fauna and enjoy an Emu bird safari on the way from Baliguda. Daringbadi’s “Lover’s Point,” with its natural spring and beautiful surroundings, is perfect for a quiet escape.

For those interested in local culture, the region’s ethnic tribes offer a glimpse into Odisha’s vibrant heritage which makes it a placid, and refreshing place to start the New Year.

HOW TO REACH:

• By Air: The nearest airport is Biju Patnaik International Airport in Bhubaneswar, 246 km from Daringbadi. Taxis and buses are available from the airport.
• By Train: Brahmapur Railway Station, about 125 km away, is the closest station. From here, you can take a cab or public bus to Daringbadi.
• By Road: Daringbadi is accessible by road. Taxis are available from nearby towns like Berhampur, Phulbani, and Balliguda. Bhubaneswar to Daringbadi is a 250 km drive, taking around six hours.

POLO FOREST, GUJARAT

Polo Forest in Gujarat, near Idar in Sabarkantha district, is a great spot for a peaceful New Year’s celebration. Covering 400 square km, it’s a blend of history, nature, and adventure. This forest is home to ancient temples, including the 10th-century Polo Jain Temple and the Shiva Temple, showcasing intricate stone carvings that reflect the region’s historical significance.

Visitors can trek through forest trails, with the Harnav River nearby, and enjoy activities like bird watching, camping, and photography. The forest’s diverse flora and fauna include rare bird species, butterflies, and mammals, making it ideal for nature enthusiasts.

The Gujarat government also organises the annual Polo Utsav, celebrating local culture with events, craft displays, and performances. For those seeking a unique and calm New Year experience, Polo Forest offers a combo of history, natural beauty, and cultural richness.

HOW TO REACH:

• By Air: The nearest airport is Sardar Vallabhbhai Patel International Airport in Ahmedabad, around 150 km from Polo Forest. From the airport, you can hire a taxi or take a bus to Polo Forest.
• By Train: The closest railway station is in Idar, about 30 km away. However, for more options, you can travel to Ahmedabad or Himmatnagar Railway Station (70 km away) and then take a cab or bus.
• By Road: Polo Forest is 150 km from Ahmedabad and 70 km from Himmatnagar, accessible by car or state-run buses.

ORCHHA, MADHYA PRADESH

Orchha, Madhya Pradesh, is an ideal destination for a New Year celebration filled with history, culture, and nature. Known for its well-preserved Bundela-era monuments, Orchha has been recommended for UNESCO World Heritage status.

Located by the Betwa River, the Orchha Fort Complex is a must-visit, featuring the Raj Mahal with detailed murals, Jahangir Mahal with its impressive architecture, and Rai Praveen Mahal amidst gardens. The Ram Raja Temple is unique as it’s one of the few temples where Lord Rama is worshipped as a king.

Other highlights include the Chaturbhuj Temple and the Orchha Chhatris (cenotaphs) along the river, offering scenic views. Nature enthusiasts can explore Orchha Wildlife Sanctuary, known for bird-watching and forest trails. For a bit of adventure, boating and river rafting on the Betwa River are also available.

HOW TO REACH:

• By Air: The nearest airport is Gwalior Airport, around 140 km from Orchha. From the airport, you can hire a taxi or take a bus to reach Orchha.
• By Train: The closest railway station is Jhansi Junction, about 16 km from Orchha. From Jhansi, taxis, auto-rickshaws, and buses are available to take you directly to Orchha.
• By Road: Orchha is well-connected by road to nearby cities like Jhansi (16 km), Gwalior (120 km), and Khajuraho (173 km). You can drive or take a bus from these cities to reach Orchha comfortably.

MAJULI, ASSAM

Majuli, Assam, the world’s largest river island on the Brahmaputra, is a special spot to celebrate New Year in a peaceful, culturally rich way. Known for its Satras (Vaishnavite monasteries), Majuli lets you explore Assamese traditions through dance, art, and music at places like Auniati Satra and Dakhinpat Satra.

For nature lovers, there’s plenty to do. You can take boat rides on the calm Brahmaputra, go bird-watching to spot beautiful migratory birds, and cycle through green paddy fields and charming villages. Exploring local tribal villages lets you see unique bamboo and mud houses while trying Assamese food adds to the experience.

Majuli is reached by a ferry from Jorhat, making it a scenic and serene escape for New Year. With its blend of nature and culture, this place offers a refreshing way to welcome the year.

HOW TO REACH:

• By Air: The nearest airport is Jorhat Airport (Rowriah Airport), located about 20 km from Nimati Ghat, where you can catch a ferry to Majuli. From the airport, taxis are available to reach Nimati Ghat.
• By Train: The closest railway station is Jorhat Town Railway Station, approximately 15 km from Nimati Ghat. From the station, you can take a taxi or auto-rickshaw to the ferry point.
• By Ferry: To reach Majuli, take a ferry from Nimati Ghat in Jorhat. Ferries operate several times a day, taking around an hour to reach Kamalabari Ghat on Majuli Island. From Kamalabari Ghat, local transport is available to explore the island.

MANDAWA, RAJASTHAN

Mandawa, Rajasthan, is a great place to celebrate New Year if you’re looking for a cultural experience. Located in the Shekhawati region, Mandawa is known for its grand havelis (traditional mansions) and beautifully painted walls that reflect Rajasthani art and history.

Some must-visit spots include Jhunjhunwala Haveli and Murmuria Haveli, where you can see intricate murals and traditional architecture. Mandawa Fort is also worth exploring, offering amazing views of the town and a charming Rajasthani design.

Bollywood fans will love Mandawa too, as scenes from the popular movie PK were filmed here, featuring its vibrant streets and buildings. One can also browse local markets for block-printed fabrics and lacquer bangles, and enjoy traditional Rajasthani dishes like dal baati churma and gatte ki sabzi.

HOW TO REACH:

• By Air: The nearest airport is Jaipur International Airport, about 180 km away. From the airport, you can hire a taxi or take a bus to reach Mandawa.
• By Train: The closest railway stations are Jhunjhunu (30 km away) and Churu (40 km away). From these stations, you can take a taxi or local bus to Mandawa.
• By Road: Mandawa is well-connected by road and is accessible from nearby cities like Jaipur (180 km), Delhi (250 km), and Bikaner (200 km). You can drive, take a bus, or hire a private taxi to reach Mandawa.

SUNDARBANS, WEST BENGAL

The Sundarbans in West Bengal, a UNESCO World Heritage Site, is an incredible place to celebrate New Year for those who love nature and adventure. This vast mangrove forest, part of the world’s largest delta, is home to Bengal tigers, crocodiles, spotted deer, and unique bird species.

Exploring the Sundarbans Tiger Reserve by boat safari lets you cruise through narrow waterways, bringing one close to the region’s amazing wildlife. Key spots include the Sajnekhali Watchtower for birdwatching, the Dobanki Watchtower with its canopy walk offering views over the forest, and the Sudhanyakhali Watchtower, where visitors often spot tigers.

For a deeper experience, you can stay in a forest lodge, where evenings are often filled with traditional cultural performances. It’s a peaceful, adventure-filled New Year destination, perfect for starting the year in nature’s embrace.

HOW TO REACH:

• By Air: Fly to Kolkata’s Netaji Subhas Chandra Bose Airport, then travel by taxi or bus to Godkhali (100 km away).
• By Train: Take a train from Kolkata’s Sealdah Station to Canning (48 km from Godkhali), then continue by taxi or bus.
• By Road: Drive or take a bus from Kolkata to Godkhali (about 3 hours).
• By Boat: From Godkhali, ferries and private boats take you to the Sundarbans islands, with boat safaris available through local operators.

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• Vinod Kannan, Chief Executive Officer of Vistara who has also been holding the role of Chief Integration Officer for the full-service airlines’ merger, will continue in the latter role post-merger. He will be a member of the Management Committee and report directly to Air India CEO Campbell Wilson.

• Deepak Rajawat, Chief Commercial Officer of Vistara, will take up the Chief Financial Officer role at newly-enlarged Air India Express, reporting to CEO Aloke Singh. He will also support Group CFO Sanjay Sharma in strategic initiatives and projects. Consequently, Mr Vikas Agarwal, the current CFO of Air India Express, will move to a new role in Air India.

• Capt. Hamish Maxwell, SVP Flight Operations of Vistara, has assumed an advisory role to Air India Express CEO, Aloke Singh, while Capt. Pushpinder Singh, Chief Operations Officer of Air India Express, returns to flying. A successor for Capt. Singh will be announced in due course.

• Deepa Chadha and Vinod Bhatt, SVP HR & Corporate Affairs and Chief Information Officer of Vistara respectively, will take on senior roles at other Tata group companies, while Vistara CFO, Niyant Maru, who had graciously continued beyond his superannuation date to see through completion of the merger, will retire at the end of his current term.

All other Air India Group CXO roles and reporting lines roles remain unchanged.

Announcing these transitions, Campbell Wilson, CEO & MD, Air India, said: “Over the past two years the four Tata airlines have worked hard to prepare for and execute one of the most complex mergers in aviation history, consolidating from four airlines to two in the context of dramatic growth and wholesale transformation.

As we now approach the end of that process, we are delighted to formalise a Group (Air India Group) leadership comprising colleagues from all four antecedent airlines to drive the next phase of our journey. I would also like to acknowledge those who, whether retiring or taking up other roles within the Tata group, have contributed so significantly not just to the consolidation process but, over many years, to the DNA of what is now the new Air India.”

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Çelebi will be providing comprehensive ground handling support for Thai AirAsia’s operations at Hyderabad’s Rajiv Gandhi International Airport, further affirming Çelebi’s commitment to excellence in India’s rapidly growing aviation sector.

This collaboration comes as Thai AirAsia expands its footprint in India by launching four direct weekly flights connecting Hyderabad with Bangkok, a key milestone that highlights Hyderabad’s emergence as an important destination for business travel and cultural tourism.

It also signifies the increasing demand for international travel across India. As Thai AirAsia deepens its presence in India, Çelebi is proud to be a strategic partner in ensuring seamless operations while also serving a broader mission to support the growth of India’s aviation infrastructure. 

Tauseef Khan, CEO of Çelebi Ground Handling – India, commented on the new partnership: “Çelebi’s collaboration with Thai AirAsia at Hyderabad represents a significant step forward in our mission to expand our services across key airports in India. Passenger traffic between India and Thailand has increased significantly in recent months, especially with factors like the visa-free entry scheme extended by Thailand.

“The countries have agreed to add up to 7,000 extra flight seats per week for flights between their major cities, starting in November 2024 which is going to make efficient, reliable and scalable ground-handling service imperative. The partnership with Thai AirAsia will help us cater to this growing need and enhance the travel experience for their passengers. We look forward to contributing to the continued development of a world-class aviation ecosystem in India.”

“We are delighted to partner with Çelebi India as our ground handling service provider in Hyderabad,” said Witchunee Kuntapeng, Thai AirAsia spokesperson. “With Çelebi’s reputation for operational excellence and reliability, we are confident in providing our passengers with a seamless experience as we launch our new direct flights connecting Bangkok to Hyderabad.

“This collaboration marks a significant milestone in our commitment to expand our footprint in India, where we see a tremendous potential for growth. Hyderabad is an important destination for us, and we look forward to welcoming more travellers on this route as we continue to strengthen connectivity between India and Thailand.”

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Mugdha Sinha, the Director-General of India’s tourism ministry, urged those in the Indian diaspora around the world to encourage five non-Indian friends to sign up for the scheme. She said Indians across the world can recommend the initiative to their non-Indian friends, with more information available on the Chalo India portal.

India welcomed 9.5 million tourists in 2023, with 920,000 coming from the UK, making it the third-largest inbound market. The UK also has a large Indian diaspora population of nearly 2.4 million.

Sinha also highlighted the wide diversity of attractions across India, with 150 new, alternative destinations being developed that are “pro-planet and sustainable”.

“The diversity is humungous,” she told WTM London, pointing to India’s 7,500km coastline, and the fact it has some of the tallest mountains in the world, wildlife sanctuaries, eco-destinations, craftspeople and homestays.

“We are marketing India as a destination for all seasons,” she added, noting infrastructure developments over the past 10 years such as more roads, airports and direct flights to more regions.

The ministry recently relaunched the Incredible India content hub and digital portal, enabling travellers to book accommodation, flights, homestays and even cruises.

It also features travel diaries from those who have visited “hidden gems”, she added. Other offerings she highlighted range from festivals, wedding tourism, spiritual and religious locations, to Blue Flag beaches and luxury trains such as the Deccan Express and Maharajas’ Express.

The business events market is another growing sector, which was boosted by India’s G20 presidency last year.

Other representatives from the India delegation showcasing their regions included Jupally Krishna Rao, Telangana Tourism Minister; Goa’s Tourism Minister Rohan Khaunte; and Pravati Parida, Deputy Chief Minister of Odisha.

Parida said the state of Odisha is “the best-kept secret”, with 64 tribes, music and folk festivals, sports events and mango groves. Khaunte told delegates how Goa has a population of 1.5 million but attracts 15 million tourists a year. It is encouraging visitors beyond its beaches to experience its ecotourism offerings, cuisine, activity holidays, festivals and homestays. Krishna Rao told delegates about Telangana’s history, culture, temples and cuisine, notably the Hyderabad biryani.

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The 1800-passenger cruise ship departs from the Port Rashid Cruise Terminal 2 in Dubai three times a week to the Gulf destinations. 

A special celebratory event was held on the ship today with close to 600 invitees to commemorate this milestone event. Resorts World Cruises’ President, Michael Goh and its senior management welcomed onboard regional dignitaries, authorities, members of the press and key influencers. The port-stay event included a series of special memento presentations with invitees having the chance to experience the onboard LIVE performances, the wide array of cuisines and a guided ship tour of the ship’s accommodations, facilities and offerings.

“We have been counting down the days and we are delighted that the Resorts World One has arrived in Dubai and is ready to sail. We would like to extend our sincere thanks to the local and regional governments, authorities, travel business partners, media and our guests for the support. We are looking forward to bringing unique experiences to the Gulf region and we are excited to launch our first cruise with a special onboard Diwali celebration for the entire week,” said Michael Goh, President, Resorts World Cruises. 

Saud Hareb Almheiri, Cruise Tourism & Yachting Lead at the Dubai Department of Economy and Tourism (DET), said: “Dubai extends its warmest congratulations to Resorts World Cruises on the successful launch of its new services, which it is proud to be the homeport for.

This significant development underscores Dubai’s ongoing growth as a premier cruise destination, attracting world-class operators, and providing exceptional experiences for global travellers seeking to explore the region, as envisioned by our leadership, and in line with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. As we embark on an exciting new season, we would like to extend our gratitude to our partners and stakeholders, whose unwavering support has made this possible. Together, we look forward to further reinforcing Dubai’s position as the cruise hub of the region.”

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This engaging session on what drives brand loyalty featured Dimitris Manikis, President, EMEA, Wyndham; and Parveen Chander Kumar, Executive Vice President – Sales & Marketing, Indian Hotels Company Limited (IHCL), moderated by Sudhir Gupta, Chief Executive of TLC DigiTech Pvt Ltd.

The session at Today’s Traveller Summit 2024 emphasized the role of loyalty programs in solidifying brand loyalty and enhancing customer experiences.

The value of loyalty in today’s market

Setting the stage, moderator Sudhir Gupta highlighted the immense membership growth in loyalty programs across leading hospitality brands, from Marriott’s 210 million members to Wyndham’s 110 million, and Accor and Hyatt following closely. “Why are loyalty programs so critical to building brand loyalty today?” he asked, inviting a dialogue into the role loyalty plays in customer engagement.

Parveen Chander opened by stressing that loyalty programs are no longer a luxury but a necessity in today’s hospitality landscape. “Loyalty programs are not just about points and discounts anymore; they provide a gateway to understanding and managing the customer relationship. If you don’t own the customer data, the competition will.”

Sharing an anecdote from his recent U.S. trip, he noted how even luxury retail stores aggressively seek customer data, demonstrating how data collection has become central to customer engagement across industries.

According to Parveen, “The data we gather allows us to enhance customer life cycle management, run AI models, and personalise engagements. This trend is here to stay, and as India’s hospitality sector becomes more organized, loyalty will only mature further.”

Community and belonging: Loyalty beyond numbers

Sharing his thoughts, Dimitris Manikis stressed that loyalty programs are all about creating a sense of community. “What is a loyalty program, if not a community? At Wyndham, we aim to build an ecosystem where people feel they belong. Loyalty only matters if people are actively using it,” he noted.

Despite staggering statistics of billions of loyalty memberships globally, Manikis questioned the true engagement level. “How many members are part of our community? How many respond to our marketing and share their data willingly? Without meaningful engagement, loyalty programs are a waste of time, money, and resources.”

The dialogue underscored a critical point: loyalty programs are invaluable tools for collecting customer data, yet they must translate this data into actionable insights. Both Parveen and Dimitris agreed that loyalty extends beyond a transactional relationship, with brands needing to understand customer needs and preferences intimately. “Loyalty programs have the power to turn data into brand loyalty and engagement,” Parveen said, highlighting the long-term benefits for companies that prioritise customer relationships over short-term gains.

Beyond Points: How hospitality leaders turn Loyalty into lasting connections

Dimitris humorously recounted, “My kids constantly ask for my points to travel. Loyalty points make you a hero at home!” He pointed out that loyalty points have become part of everyday life, with consumers earning points on everything from grocery shopping to online streaming. “If we, as a hospitality brand, weren’t part of this game, we’d miss a huge opportunity to use data effectively, because every other company, not just hotels, is targeting the same customer.”

Following this line of thought, Sudhir Gupta posed a question to Dimitris Manikis: “Would your kids have the patience to keep earning points for meaningful rewards if they didn’t have you to cover the trips?”

Dimitris responded, “They would, and here’s why—they love finding bargains and travelling smart, in a way that doesn’t hit their limited budget. They’re so used to earning points through various daily interactions, but the key is simplicity. The process must be straightforward, and they’re highly sensitive about data protection. For young travellers, data isn’t just personal—it’s about making sure it’s secure and won’t end up being misused. They value transparency and safety with their information.”

Gupta continued the thread, pointing out that young travellers not only understand loyalty programs but are driven by value beyond points alone. “Do you think loyalty programs are evolving to address this need for greater value and unique experiences?” he asked.

Parveen Chander expanded on this by explaining how loyalty programs have evolved from basic discounts to personalized experiences. “About a decade ago, loyalty was all about points and discounts. Then came a focus on added value—late checkouts, and faster check-ins. Now, loyalty programs are moving to a third dimension: creating a sense of community. For instance, our Platinum and Chamber members receive unique engagement opportunities, like exclusive event invitations. It’s becoming aspirational; people want to be part of these exclusive circles. Today, recognition is often more important than points. Sitting in an aircraft and being acknowledged or having a personalized greeting at a hotel gives a greater sense of belonging.”

Dimitris wholeheartedly agreed, emphasizing the universal appeal of recognition. “No matter where we are in life, we all have an ego. When a flight attendant says, ‘Welcome back, Mr. Manikis,’ it might seem trivial, but it resonates. Or when you check into a hotel and they remember your pillow preference—it’s a small thing, but it makes an impact. If you’re a Titanium member and don’t receive the recognition you deserve, it can backfire. Recognition is a loyalty program’s most powerful tool; it’s what keeps customers coming back.”

Manikis added that loyalty programs work because they tap into people’s desire for comfort and familiarity. “Humans are creatures of happiness. We may love new experiences, but there’s comfort in returning to a place where you’re recognized and valued. In London, I have five favourite restaurants. Not because I don’t want to try new places, but because they know me, my preferences, and my time constraints. Loyalty programs play on this principle, making each return visit feel like a warm welcome home,” he concluded.

Differentiation and value in modern Loyalty programs

As the discussion progressed, Sudhir Gupta raised an essential question: With so many loyalty programs available, are companies doing enough to differentiate their offerings in a way that truly stands out to customers?

“We’re seeing a lot of hotels focusing on experiences and recognition, but how are we using these loyalty programs to promote real brand differentiation?” Gupta asked.

Parveen Chander responded by explaining how differentiation often occurs within tiers of loyalty programs rather than across brands. “We don’t focus on brand-specific differentiation in the traditional sense; instead, we look at adding value through personalized tiers within the program. Many customers interact with multiple brands, so we offer unique plans based on frequency and customer preferences,” he said.

Chander also emphasized the importance of tailoring experiences for different customer segments, such as business travellers and holidaymakers. “It’s about making each interaction feel personal,” he explained. “With so many daily messages cluttering our phones, no one appreciates their space being invaded. Consent is vital, and that’s why AI-driven personalisation is essential to ensure messages are both relevant and welcome.”

Earning and Burning: The balance that defines success

Dimitris Manikis delved into a crucial aspect of loyalty programs: the ability to “burn” points across a broad range of categories. “The secret to a successful program is not just in how you earn points but where you can burn them. It’s about giving customers the freedom to use points on what matters to them, be it airlines, car rentals, or even shopping at Zara or H&M,” he shared.

“Look at Amex; they allow you to earn on spending and then use points on various rewards like Marks & Spencer or Amazon. The burn side of loyalty is what makes people see the true value because they’re not limited—they can decide where and how they redeem their rewards,” added Dimitris

A unique Loyalty ecosystem: Tata’s approach

Parveen Chander described how IHCL benefits from being part of Tata Group’s comprehensive loyalty ecosystem. “Our loyalty program is linked with Tata’s broader ecosystem, allowing customers to use points at Tata’s extensive range of brands. From grocery shopping at Big Basket to buying electronics at Croma, or even booking flights with Air India, the options are endless,” he explained.

Since its inception, this approach has successfully expanded IHCL’s reach. “We went from around 2 million members to 6.5 million in under three years. By offering access across a wide range of services, we’ve shown that loyalty programs are here to stay and will only grow stronger,” Chander said.

Leveraging Loyalty programs to drive International traffic and expansion

Turning the conversation toward the impact of India’s growing travel market, Sudhir Gupta brought attention to the rise of Indian travellers flying internationally, mentioning that with Air India’s expanded routes, the number of Indians travelling worldwide is set to increase significantly. Highlighting how American brands like Marriott expanded globally due to the demand of American travellers, Gupta asked Parveen Chander, “With Indian travellers increasingly going international, is there potential for brands like IHCL to tap into this data and build an overseas presence?”

Parveen Chander acknowledged the potential, noting that most Indian travellers participate in multiple loyalty programs. “On average, travellers hold memberships with two or three levels of brand loyalty programs. For instance, many Indians have a loyalty program within India, like ours, and when travelling abroad, they’ll often join top international brands for rewards. This can be challenging for an Indian company to manage,” he explained.

IHCL’s presence in markets like the US, UK, and the Middle East helps bridge this gap, making it easier for outbound Indian travellers to stay connected to IHCL properties abroad. “We’re seeing renewed interest from international travellers who want the Taj experience when they visit India because it offers something unique that other hotels don’t,” he added.

Gupta then asked about IHCL’s plans for international expansion, especially as more Indians seek familiar brands while travelling. Parveen responded, “Our expansion plans are steady but not as aggressive. We’re opening one or two Taj hotels internationally in key cities and areas popular with the Indian diaspora. Our approach is strategic, focusing on locations where we know the demand from Indian travellers will be strong.”

The conversation highlighted IHCL’s careful approach to building a global footprint, balancing brand presence in international markets with targeted expansion to meet the needs of both Indian travellers and international guests seeking the distinct Taj experience.

The role of technology as an enabler, not a replacement

As the conversation turned to technology’s role in hospitality, Sudhir Gupta posed a question to the panel about its impact on brand loyalty and guest experiences. “How do you see technology and data transforming loyalty programs, and what does the future hold for using these tools more effectively?”

Dimitris Manikis shared his perspective, emphasizing the importance of technology as a supportive tool rather than a replacement for human interaction. “I love technology—I own every gadget you can think of, even if I barely use them,” he joked. “But we have to be cautious. Technology is critical in our industry, but it’s not a panacea. If we constantly talk about technology taking over, we risk losing the human element that defines hospitality. No amount of AI or robots can replicate the warmth and personal touch that hospitality professionals provide.”

He recounted his experiences at Indian hotels, applauding their human-centred approach: “These teams have perfected hospitality. Technology should be an enabler, helping our workforce do more interesting tasks—not replace them. When I ask a chatbot for a restaurant recommendation, it can give me an answer, but I’ll always trust the advice of a local hotel employee because that human touch makes their recommendation ten times more valuable.”

Differentiating technology by segment and brand

Parveen Chander echoed this sentiment, noting that while technology is essential, its implementation must align with brand differentiation. “There are areas where technology is reducing manual intervention, especially in midscale and budget segments. For instance, in our upcoming brand launch, our Gateway brand, which targets Tier 2 and Tier 3 cities, we’re experimenting with e-concierges in lobbies to answer common questions and streamline processes,” he explained.

However, Parveen acknowledged that for high-end luxury, there is no substitute for one-on-one human interaction. “Even something as small as a handwritten note from housekeeping, replacing a forgotten toothpaste, makes a difference. If that same note were printed, it wouldn’t have the same personal impact. Technology can support but never replace the essence of personalized service.”

The Dual Demand: Experiences vs. Convenience

Sudhir Gupta steered the conversation toward guest expectations and customer brand loyalty, noting the younger generation’s demand for both personalised experiences and seamless convenience.

Dimitris agreed but cautioned against overemphasizing the “experience” narrative. “Not every traveller is looking for an ‘experience.’ Of the 1.4 billion people travelling this year, many prioritise ease, safety, and efficiency. When I travel for business, I want quick service, minimal interaction, and convenience,” he noted. “If I’m vacationing, I may be looking for an experience. But many travellers—truck drivers, sales reps, families—are seeking comfort and convenience, not luxury experiences. If we focus solely on experiences, we risk alienating a substantial portion of our market.”

Dimitris added that the industry should recognize the value of “comfort and convenience” in addition to experiences. “In the U.S., families load up their cars and drive across the country, staying in motels not for the ‘experience’ but for the practical amenities. A stay at a roadside motel outside Oklahoma isn’t about an experience; it’s about convenience. That’s where loyalty comes in—people appreciate reliability and value, and as an industry, we need to balance this with the experiences we offer.”

The panel agreed that the future of hospitality lies in balancing innovative technology with the irreplaceable human touch. By catering to diverse traveller needs—from those seeking enriching experiences to those prioritizing comfort and efficiency—hospitality brands can ensure they remain relevant in an ever-evolving landscape.

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Their discussion at the Today’s Traveller Awards and Summit, with an open exchange of personal experiences and strategic insights, illuminated the diverse layers of the industry—from people management to large-scale international development and navigating India’s evolving tourism landscape.

Leadership Across Diverse Ownership Models

Opening the dialogue, Rahul Pandit acknowledged Kachru’s expertise in managing complex enterprise structures and invited him to share his approach to handling diverse ownership models. Kachru, characteristically modest, shared, “It’s been really challenging. I was lucky to have opportunities with the government initially, and then to move to privately held companies. Later, we partnered with European companies like SAS, and eventually, we navigated more investor-driven dynamics with stakeholders from China and around the world, like HNA.” He credited his success to understanding shared objectives, explaining, “All the stakeholders had a common goal, and aligning with that was key. Each group had its sensitivities, but if you work toward a common objective, things align smoothly.”

Pandit noted that Kachru’s strength lies in a “very people-centric, collaborative approach.” He reflected on Kachru’s ability to balance strategy with human insight, a skill Pandit saw as central to Kachru’s success in his memoir, Humility and Agility. Curious, he prodded Kachru to recount an incident with then-Prime Minister Indira Gandhi, which Pandit saw as emblematic of Kachru’s respectful yet assertive approach.

Navigating Diplomacy at the Highest Levels

Kachru recalled the high-stakes moment with warmth and candour. “I never meant to challenge her. But I felt it was important to voice what I believed,” he explained. As he shared, he had been called to a meeting to discuss the menu for a state banquet, where over 120 heads of state would attend. Indira Gandhi was initially receptive to his idea of serving roast turkey—a dish he thought would impress the guests. “Then, out of nowhere, she suggested we add Hyderabadi biryani to the same plate. I was stunned because I felt the strong flavors would clash.”

Despite his caution, Gandhi insisted, even expressing frustration. “She said, ‘This is the youth of India—they are not ready for change.’ I had no choice but to go along with her idea. But in the end, the guests were served both dishes separately, and they appreciated it.” His story illustrated the delicate balance of standing by one’s convictions while respecting authority—skills essential in diplomacy and leadership alike.

In a lighter moment, Pandit recalled another incident he’d read about where Kachru changed the “weather” for Gandhi. Laughing, Kachru shared the details: “She arrived and asked me, ‘Mausam kaisa hai?’—‘How is the weather?’ I hesitated, hoping she’d forget, but she pressed, saying she wasn’t sure if she needed her shawl. I quickly agreed she should use it, then discreetly instructed the engineering team to lower the temperature by 4–5 degrees.” The story was met with laughter, embodying the art of on-the-spot problem-solving in hospitality.

A Journey of Development and Expansion

Shifting focus, Pandit highlighted Kachru’s legacy in development, pointing to milestones like launching Indian cuisine in Russia through Ashok Corporation and introducing Radisson Hotels to diverse geographies, from Thailand to Mauritius and, importantly, India. Curious about the momentum behind Kachru’s ambitious expansion, Pandit asked what fueled this drive.

Kachru humbly attributed it to timing and serendipity. “I was at the right place at the right time. I wasn’t born a developer—I was just fortunate,” he said.

Reflecting on his journey with Bicky Oberoi to create an Indian QSR chain akin to McDonald’s, he revealed, “We spent over $1 million on research, but in the end, it didn’t work. Sometimes, you have to accept when things don’t go as planned.” The Ashok Corporation venture in Moscow was also a blend of diplomacy and timing. “India was the first country to start a joint venture in the Soviet Union. Queues for dinner started at 1 PM, and we earned more from two Moscow restaurants than from all 40 ITDC hotels in India,” he shared.

For Kachru, success was inseparable from the contributions of his team. He praised leaders like Zubin Saxena and Nikhil Sharma, who propelled Radisson forward, stating, “I was there to facilitate. They did 99% of the work. If the team believes in the vision, anything is possible.” Emphasizing positivity and humility, he added, “Believe in positivity, and it will come to you. But gratitude and humility will carry you further than anything.”

Tourism’s Impact and India’s Untapped Potential

Taking a broader perspective, Pandit examined the contribution of tourism to India’s economy, noting that it comprises 6.23% of India’s GDP and 8.78% of employment—yet, given its potential, the sector remains underdeveloped. Despite its economic weight, he argued that tourism has even more potential, especially given the challenge of creating a million jobs per month in India. “Tourism punches above its weight and contributes 40% more to employment than other industries. So why has progress been slower?” he asked.

Kachru emphasized that while the industry has made strides, policy changes and incentives are essential. “We’re aiming for a $1 trillion contribution by 2047, but to achieve that, we need policies that attract investors. Today, most of our business relies on HNIs (High Net Worth Individuals), but to expand, we need more social investment and a clear policy framework,” he explained. He pointed out that while 17 states have granted interest subsidies, only a few execute them effectively. “If we could resolve this, tourism could solve 50% of India’s unemployment issues. We’re not asking for subsidies—just consistency in policy.” He cited the continued lack of incentives and the ad hoc nature of policy implementation as major roadblocks.

Moreover, he underscored the importance of creating a work-life balance to attract young talent, noting that a collaborative task force recently formed by the government should prioritize this. “If we don’t create balance, today’s youth won’t join the industry. Government and industry both need to walk the talk to achieve these targets,” Kachru concluded.

When Kachru turned the question to Pandit, asking how the industry could be structurally enabled, Pandit suggested starting with education. “Tourism should be part of school curriculums,” he proposed, explaining that this would achieve multiple goals. “First, it would teach children respect for heritage and pride in our institutions. Imagine taking them to Parliament or the Supreme Court—they’d learn democracy firsthand.” He cited historic landmarks, from the temples of the Chola Dynasty to modern marvels like Sriharikota’s ISRO. “It’s about making Vasudhaiva Kutumbakam practical. If we embed the subject in education, we create a new business segment and foster national pride.”

The Need for Strong Marketing and Global Ambassadors

In closing, Kachru emphasized a critical but overlooked area: inbound marketing. “We need ambassadors for India’s tourism,” he stated. Pointing to successful campaigns in Dubai and Gujarat, he suggested, “Why not have Ronaldo kicking a ball from Barcelona to Kashmir or Goa?” This, he argued, would bring India’s tourism appeal to an international audience, essential for positioning India as a global travel destination.

Their conversation was a testament to the breadth of knowledge and experience both leaders have brought to the industry. The fireside chat offered a rich tapestry of insights—from leadership lessons and personal anecdotes to strategies for driving tourism forward. Together, they envisioned a future where Indian tourism achieves its true potential, driven by collaboration, innovative policies, and a renewed commitment to showcasing the country’s rich heritage on the world stage.

About Today’s Traveller Awards and Summit 2024

The prestigious Todays Traveller Awards 2024, hosted by India’s leading travel, hospitality, and tourism magazine, marked the 27th anniversary of Today’s Traveller with a spectacular celebration at the iconic Taj Palace, New Delhi.

Among the hospitality and tourism triumphs at the Todays Traveller Awards 2024, was the recognition of trailblazing leaders who have shaped the industry with their vision and innovation at a marquee event that stands as a pinnacle of recognition within the corporate, hospitality, travel, and tourism sectors. The day was further elevated with thought-provoking leadership discussions at The Today’s Traveller Summit, followed by the grand unveiling of the Collector’s Edition of Today’s Traveller Magazine, aptly titled “Strategists of Success.” It was a night to remember, celebrating the very best in the world of travel and hospitality.

Kamal Gill’s Vision for Collaboration and Future-Shaping at Today’s Traveller Summit

In her welcome speech, Kamal Gill, Executive Editor and Managing Director Today’s Traveller and Gill India Group said, ” The Today’s Traveller Summit is more than just a meeting of minds; it’s a unique opportunity to foster meaningful collaborations and spark discussions that will shape the future of our industries. This gathering aims to foster meaningful collaborations and discussions.”

She went on to say, “A primary goal of the Summit is to facilitate networking with global industry pioneers. Structured panel discussions and social networking events are crafted to help forge valuable relationships that could lead to new ventures, partnerships, and collaborations. Moreover, the summit encourages open dialogue and the formation of partnerships that break conventional boundaries. As leaders in hospitality and tourism align their visions and resources, they set the stage for groundbreaking initiatives.”

 She concluded with, “Today’s Traveller Summit looks to explore new partnerships and leverage collective influence, steering the industry towards a trajectory of shared success with fellow industry leaders. I’m confident that the insights shared today will not only contribute to the future of our industries but also inspire us all to think bigger and bolder.”

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A dedicated Tamil Nadu Tourism pavilion promoted the State’s rich tourism offerings and served as a hub for exploring partnerships. Additionally, efforts were made to strengthen ties, invest in tourism, and create synergies with industry agents and partners. Visitors had the opportunity to explore heritage tourism, eco-tourism, adventure travel, and cultural experiences, all highlighting Tamil Nadu’s unique appeal to global travellers.

The Commissioner and Managing Director of Tamil Nadu Tourism Development Corporation, Mr. C. Samayamoorthy, I.A.S., participated in the event.

Tamil Nadu’s rich and diverse heritage was reflected not only in its iconic monuments but also in its ancient Sangam literature, which flourished between 200 BCE and 300 CE. This literary legacy identified five distinct ecological landscapes—Kurinji (hilly and mountainous), Mullai (forest), Marutham (agricultural), Neithal (coastal), and Palai (arid)—each offering unique biodiversity and cultural significance.

Travellers explored these destinations and immersed themselves in a variety of activities, from trekking in the hilly Kurinji region to experiencing the serene coastal life in Neithal.

Tourism Proposal 2025

Tamil Nadu, rich in cultural heritage, is home to six UNESCO World Heritage Sites and a variety of vibrant events, including the Indian Dance Festival, Tamil Nadu International Balloon Festival, and Tamil Nadu International Kite Festival. The state’s festive spirit is at its peak during Pongal, the grand harvest celebration, which features Jallikattu, the traditional bull-taming sport. The completion of a modern 16-acre Jallikattu arena in Madurai underscores Tamil Nadu’s dedication to preserving ancient customs while embracing contemporary advancements.

In addition, the destination is developing tourism segments such as adventure tourism, with a variety of water sports along its nearly 1,076 kilometres of coastline; and new niche segments such as cruise tourism, photo walks and glamping. On the other hand, the State’s stunning natural environment is crowned by mountain ranges ideal for a summer getaway to its hill stations, where lesser-known destinations such as Kolli Hills, Jawadhu Hills and Yercaud are being developed.

Tamil Nadu: A Rich Seam of Culture and Nature

Tamil Nadu is a vibrant tapestry of culture and nature, captivating travellers with its ancient temples and historical monuments, which stand as a testament to the architectural prowess of its ancestors. Visitors can also explore the bustling urban landscapes, serene hill stations, pristine beaches and diverse wildlife.

The State’s natural environment, featuring three Biosphere Reserves (Nilgiris, Agasthiyarmalai, and Gulf of Mannar), national parks and mangroves, is an oasis for adventure and outdoor enthusiasts. Activities such as trekking, water sports, and safaris await those eager to explore.

Coastal tourism in Tamil Nadu is equally enticing, with the convergence of the Bay of Bengal, Indian Ocean, and Arabian Sea offering stunning maritime experiences. A key highlight is the majestic Thiruvalluvar Statue, standing tall off the coast of Kanniyakumari, symbolising the region’s rich literary heritage while offering visitors breathtaking ocean views from its vantage point.

Culturally, Tamil Nadu is rich with traditional dances, flavourful cuisine, and exquisite handicrafts, including brass and bronze items, sarees, embroidery, jewellery, and pottery. The State is also renowned for its Geographical Indications (GI) tags, with a total of 58 distinct GI-tagged products that highlight its rich artisanal heritage and unique regional specialities.

In the heart of the region, amid tea and spice plantations and traditional villages, travellers can immerse themselves in the authentic Tamil way of life. The State’s spiritual dimension is equally compelling, with its remarkable pilgrimage sites drawing visitors from near and far.

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