Hyatt Hotels has announced the appointment of Takshila Chheda as the Area Director of Digital Marketing (West & East).
In her new role, Takshila will be responsible for developing and executing digital marketing strategies, that align with the company’s overall business objectives, across 15 hotels in the West and East regions.
Takshila Chheda is a seasoned professional with over a decade of experience in developing and executing impactful campaigns across diverse industries. In her recent role at Reliance Industries, she played a pivotal role as the Digital Marketing Strategist for Jio World Centre. She was also responsible for mapping out the digital roadmap for the successful launch and steady-state operations of the Nita Mukesh Ambani Cultural Centre.
Prior to this, Takshila worked at Tata Motors, where she developed and executed digital strategies for various national and international campaigns like IPL, Geneva Motor Show and Auto Expo. In the span of her career, Takshila has displayed her skills at renowned organizations such as Taj Lands’ End, MSL, Edelman, and Perfect Relations, establishing a substantial skill set.
Until recently, Takshila was associated with KJ Somaiya Institute of Management as a Visiting Faculty for the PR and Communications module, part of the PGDM – IMC curriculum. Takshila holds an MSc. in Corporate Communications and Reputation Management from Manchester Business School, UK. Takshila loves working out, keeping herself updated with the latest content trends and reading fiction.
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