The Fern Hotels & Resorts has announced the signing of 5 new hotels in the picturesque Kashmir Valley.
62 keys Abraq The Fern, Dalgate, Srinagar and 50 keys Zinc by The Fern, Tengpora Bypass, Srinagar are already under construction and slated to be operational by 2025 and 2026 respectively. The brand has also signed 3 other hotels- 65 keys ABRAQ The Fern, Pahalgam, 65 keys Zinc by The Fern, Pahalgam and 65 keys ABRAQ The Fern, Tangmarg which are currently in the planning stage. From the meticulously designed rooms boasting panoramic views of the valley to the fine dining restaurants curated to tantalize the taste buds with local flavours, every aspect of these hotels will be crafted to enchant and delight.
Speaking on the occasion, Suhail Kannampilly, Managing Director, Fern Hotels & Resorts commented, “We are thrilled to introduce The Fern Hotels & Resorts to the enchanting landscape of the Kashmir Valley. Our vision is to provide guests with not just accommodations, but an immersive journey through the rich tapestry of Kashmiri culture and hospitality. The Fern Hotels & Resorts is more than just a place to stay; it is a gateway to unforgettable experiences. Whether guests seek adventure amidst the rugged terrain, moments of serenity amidst the lush valleys, or a rendezvous with Kashmir’s rich cultural heritage, The Fern Hotels & Resorts stands ready to curate bespoke experiences tailored to every traveler.”
Speaking on this occasion, Riyaz Ahmad Qadri, the visionary force behind Abraq Group, expressed his excitement, stating, “This partnership exemplifies our commitment to delivering unparalleled hospitality experiences. By joining hands with The Fern Hotels & Resorts, we are poised to redefine luxury and redefine the hospitality landscape.”
This strategic collaboration marks a pivotal moment for both entities, promising a harmonious synergy of expertise and innovation. Under this partnership, Abraq Group will leverage The Fern Hotels & Resorts’ renowned hospitality management prowess to elevate guest experiences across its properties.
Speaking on the occasion, Basant Sabu, Associate Vice President- Business Development, The Fern Hotels & Resorts, commented, “It is an honor for us to make an entry in this mesmerizing region. Committed to sustainability and responsible tourism, The Fern Hotels & Resorts aims to be a custodian of the environment, ensuring that the pristine beauty of the Kashmir Valley remains preserved for generations to come.”
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