In an exclusive interview with Today’s Traveller, Nikhil Sharma, Managing Director and Area Senior Vice President, South Asia, Radisson Hotel Group, shares his long-term goal to drive maximum value for all our stakeholders, partners, and guests while being an employer of choice for dynamic talent in the hospitality ecosystem.
TT Bureau: With your recent appointment as MD and Area Senior Vice President (ASVP), South Asia, what are the key areas you aim to focus on to strengthen Radisson’s market presence?
Nikhil Sharma: This new role presents a valuable opportunity to outline the key areas that will strengthen Radisson Hotel Group’s presence across India, with an unwavering focus on guest experience remaining at the forefront. We will continue our strategic expansion in Tier I, II, and Tier III cities nationwide. This not only capitalizes on the growing trend of Indian travellers exploring beyond major metropolitan areas but also aligns with Radisson’s vision of becoming a leader in accessibility and convenience.
We continue to invest in technology and talent to nurture the ecosystem that drives this growth. One of our approaches is to leverage technology to streamline operations and enhance guest touchpoints, exemplified by Radisson+, a dynamic program that empowers guests to manage their stay effortlessly.
This includes features like online check-in/out, check-in kiosks, and instant messaging, all designed to provide flexibility and convenience. Furthermore, we are investing in best-in-class operational technology to optimize hotel planning and productivity. This includes integrating new contactless technologies to prioritize the safety and well-being of both guests and staff.
At Radisson Hotel Group, we understand the importance of employee well-being and we are committed to cultivating an empowering environment that resonates with our ‘Yes I Can’ service ethos. Together, we have built a truly exceptional place to work. As a responsible business, we are also working hard to make sure our hotels have as little impact on the environment as possible.
Our goal is to reach net zero environmental impact by 2050. We’ve put a plan in place across all our hotels to make sure our guests have great experiences while we’re also being kind to the planet.
My long-term goal is to drive maximum value for all our stakeholders, valued partners, and guests while being an employer of choice for dynamic talent in the hospitality ecosystem.
TT Bureau: Radisson continues to expand its footprint across India, with a strong presence in both tier-1 and emerging tier-2 and tier-3 markets. Can you discuss plans for new properties or brands Radisson might introduce to the South Asian market?
Nikhil Sharma: Our expansion plans in India are strategically focused on both metropolitan markets, as well as tier 2/3 cities, reflecting a commitment to tapping into the burgeoning domestic demand.
In line with this vision, we have already made significant strides in expanding our footprint, with the signing of 2,086 keys, representing a 100% increase compared to 2022.
This growth is also reflected in the 21 new hotels that we signed last year.
Furthermore, the introduction of new brands to the South Asian market, including Radisson Collection and Park Inn & Suites by Radisson, alongside innovative offerings like Radisson Individuals Retreats, caters to diverse traveller preferences.
Looking ahead, I aim to sustain this momentum by opening 30 hotels annually, with a strategic emphasis on tier-2 and tier-3 cities. Recent signings in cities like Raipur, Sonipat, and Vrindavan underscore our commitment to expanding our presence in emerging markets.
Moreover, our strategic expansion into offbeat destinations such as Kumbhalgarh, Karjat, and Gopalpur reflects a keen understanding of evolving traveller preferences, with a growing demand for unique experiences and natural retreats, capitalizing on emerging trends in the Indian hospitality market.
TT Bureau: What initiatives is Radisson considering to promote environmental sustainability and social responsibility in its South Asia operations?
Nikhil Sharma: Radisson Hotel Group’s commitment to environmental sustainability and social responsibility in South Asia is not just a corporate initiative but a personal passion for me. For decades, we have led the charge in combating climate change, anchored by our pledge to achieve net-zero emissions by 2050 as part of the Glasgow Declaration.
This commitment drives us to enhance the energy efficiency of our buildings, reduce natural resource consumption, and transition to renewable energy sources while eliminating single-use plastics across our operations.
Beyond these foundational efforts, we actively support initiatives like the Pathway to Net Positive Hospitality and Hotel Sustainability Basics, which focus on responsible resource management and environmental stewardship. We are dedicated to halving our carbon footprint by 2030 and implementing comprehensive decarbonization strategies, including stringent guidelines for renewable energy adoption and building efficiency.
At Radisson, innovation is integral to our sustainability journey. We pioneer solutions like Water from Air Technology and deploy EV charging stations to reduce our environmental impact. Programs like Soap for Hope and Linen for Life underscore our commitment to Responsible Tourism, ensuring that our operations contribute positively to the communities we serve.
Furthermore, our commitment to responsible business practices extends to comprehensive training for our employees in energy conservation, waste management, and ethical procurement practices across 20 languages. These initiatives not only align with our corporate goals but also reflect our dedication to leaving a lasting positive impact on the environment and society through our operations in South Asia.
TT Bureau: What do you see as the biggest challenges and opportunities in the hospitality sector in South Asia, and how is Radisson positioned to address these?
Nikhil Sharma: Navigating the dynamic landscape of the hospitality sector in South Asia is both a challenge and a privilege, one that requires a blend of strategic foresight and innovative thinking. At Radisson Hotel Group, these challenges are not just business imperatives but personal commitments that drive our approach.
The lingering impact of the pandemic on international travel and the complexities of business operations are significant hurdles we face. However, through targeted investments in skill development and advocating for policy reforms like GST rationalization, we aim to foster an environment conducive to sustainable growth. These efforts not only enhance operational efficiency but also contribute to creating a robust ecosystem for the hospitality industry to thrive.
As a global leader, we bring a wealth of experience and cutting-edge technologies to enhance guest experiences and operational efficiencies. Embracing automation and introducing pioneering concepts like self-service kiosks and virtual concierge services are pivotal in addressing these challenges head-on. Moreover, we see immense potential in India’s domestic tourism market and are committed to tapping into emerging trends such as hybrid hospitality and experiential travel.
Personally, I am driven by a passion for leading initiatives that not only propel Radisson Hotel Group forward but also contribute positively to the communities we serve. Our focus on innovation and sustainability underscores our commitment to making a lasting impact in South Asia’s hospitality sector, ensuring that our operations not only meet but exceed the expectations of our guests and stakeholders alike.
TT Bureau: Aside from your professional commitments, you are known to have a passion for writing and a commitment to personal development through study and meditation. How have these interests influenced your leadership style and decision-making in the industry?
Nikhil Sharma: Certainly! Beyond my professional responsibilities, my interests in writing and personal development through study and meditation have greatly impacted how I lead and make decisions in the business.
Writing has taught me the power of effective communication which I bring into my leadership style by prioritizing clear communication and transparency among my team.
Additionally, my commitment to personal growth through study and meditation has instilled in me qualities like mindfulness and resilience, which help me navigate challenges with clarity and empathy. Overall, these interests have contributed to a leadership style that values communication, creativity, and empathy in driving success in the industry.
Read more: Today’s Traveller Interviews
