Today’s Traveller joins hands with IHM- Aurangabad in this wonderful initiative “Thursday Talks at IHM-A in association with Today’s Traveller.” Listen in to the first Webinar on Digital Drivers in 2021 – Emerging Marketing Mantras on the importance of future communication and marketing using digital technology.
Speaking at the webinar, Ananya Mukherjee, Director of PR & Marketing, Taj Palace, New Delhi said, “I firmly believe that traditional PR can never be replaced and will outlive the current pandemic.” Instead, she emphasised that real-time-ness, ingenuity, and subtleness are the virtues of traditional PR which have transitioned into Digital PR and made it relevant during the current crisis. “Nonetheless,” she underlined, “Digital PR comes with its own unique strengths which include its ability to reach a much larger audience and provide a detailed understanding of penetration and analytics, helping brands significantly.” She reiterated, “The core objective of PR activities is to drive positioning, brand communication, visibility, and awareness”.
Ananya Mukherjee is a dynamic PR and Marketing professional who has essayed critical roles with IHCL in marketing and sales at both the property and regional level in the last 12 years. Currently, she helms the role of communication lead for the legendary 403-key luxury hotel and is responsible for the overall strategy, planning, and execution of PR, marketing, and strengthening the hotel’s iconic positioning to drive growth and sustain leadership. She is an alumnus and class topper from IHM-Aurangabad, she has been the recipient of the prestigious Dr. Rafiq Zakaria Award for Overall Academic Excellence.
Smita Shore, Director, Marketing, Jivox was of the opinion, “The hospitality industry can leverage emerging technologies to make their day-to-day marketing more viable and efficient. Marketers must develop an empathetic, collaborative, and experimental mindset to flourish in a digital-first world”.
Smita Shore is a proud alumnus of IHM-Aurangabad from the class of 2010, Smita began her marketing career with Marriott International soon after graduation. Over four years, she worked across multiple brands in different cities and also handled the company’s first JW Marriott resort pre-opening.
Sensing the increasing shift of the marketing function to digital channels, she decided to propel her learning further by pursuing an MBA from the Indian School of Business. For the past four years, she has been working at the cusp of marketing and technology with Jivox, an industry leader in delivering personalized digital marketing experiences to global brands at scale.
Rubani Marwah, Cluster Director of Marketing, Marriott International stated, “Digital transformation is vital to remain competitive, viable, and successful in an increasingly digitalised marketplace. I believe we can drive this in our workplace based on the holy trinity of people, process, and technology – competencies that are redefined for the digital ecosystem to include human work done alongside automation processes, AI and data”.
Rubani Marwah is a proud alumnus of IHM Aurangabad from the class of 2008 is a seasoned hospitality brand marketing & communications professional with over 13 years of experience. She is known for her strategic thinking, storytelling, and strong interpersonal skills, which have enabled her to make a difference to her brands.
She follows an integrated 360-degree approach to Brand Marketing & digital communication, PR, Content Creation, Advertising, Event Planning, Alliances & Partnerships, Influencer & Blogger Engagement, and Social-Media. With her ability to think creatively, innovate and execute with high impact, she has successfully launched and repositioned brands in competitive markets and nurtured strong media relationships.
Kanupriya Bishnoi, Marketing & Communication Manager, Hyatt Regency Mumbai pointed out, “Millennials have learned to adapt to digital marketing from traditional marketing, Gen Z has been born into this digital booming era. Gen Z consumer behaviour is different from millennials – in the way they shop, view money, and interact with brands. With information at their fingertips in this mobile age, they can greatly influence where their family dines, shops, or even goes on vacations! Understanding the different generations and how to captivate them is both fun and challenging at the same time for marketers and brands”.
Kanupriya Bishnoi heads the Marketing & Communications at Hyatt Regency Mumbai. She has nearly a decade’s experience in the hospitality industry. Her expertise lies in Brand Strategy, Social Media Marketing, Digital Marketing, and Corporate Communications. Kanupriya has worked with international hotel brands, such as AccorHotels, Marriott International, and Taj, and has been awarded during her tenure there as Best Marketing Team (Content Creation) at Accor India and Best Team in social media listening and execution at Marriott APAC.
Five Key Takeaways from the Webinar on Digital Drivers 2021
- An experimental mindset and technical know-how is a clear winner in the digital game
- The real objective behind digital PR is to drive positioning, positive brand messaging, visibility, and awareness.
- Creating value-based content that encourages engagement works best, thereby leading to organic growth and brand visibility.
- One can create relevance through personalisation online in order to ensure guest empathy and maintain customer relationships in the long run.
- Adapting to the latest formats of content dissemination such as videos rather than just static content has become the need of the hour.
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